do-it-yourself websites - blockbeta · 2019-12-06 · do-it-yourself websites robbin block...
TRANSCRIPT
Domain HostWebsite Setup Content
Tuesday, November 18, 2014
DOMAIN NAME
• Make it memorable, brief, distinctive, branded
• Best to focus on company name
• Check availability
• Trademark? Uspto.gov
• Availability: Internic.org (whois)
• Extensions
• Register• Different versions, spellings
.com.net .org
.us.biz .info.tv .name
et al...
Tuesday, November 18, 2014
DOMAIN REGISTRATION
Host Per Year
Yahoosmallbusiness.yahoo.com
GoDaddy
Domparison.com
$9.95
$14.99
Price comparisons$7+
Tuesday, November 18, 2014
Internet
Domain name (URL): blockbeta.com
IP Address: 123.456.789
Domain Name Server (DNS)
Host
Tuesday, November 18, 2014
WHAT KIND OF SITE
DO YOU NEED?Brochure-ware
Ecommerce
Portfolio
Database-driven: membership
Maintain yourself
Budget-friendly or not
Tuesday, November 18, 2014
WEBSITE BUILDING COSTS
CustomizedBuilt from Scratch
DIYTemplate Packages
ModerateSome custom functionality/design
$ $$$$$
Tuesday, November 18, 2014
Custom
When originality is paramount
Website Builder
When fast and functional is what you need
$$$$
Original
Sky’s the limit
$
Modified
Design & function limitations
Can’t take it with you
You need a really good reason to invest in custom
Tuesday, November 18, 2014
Custom = $$$ Issues
Pricing highly variable
$36/hr average for Web design*
Expertise x hours
$500 - $5,000++
Managing without knowledge: of (X)HTML, Java, CGI, Flash, Data
Maintenance challenges
Scalability
Untested platform
Developer disappears
! Warning
Uh-Oh Factor
Tuesday, November 18, 2014
DIYWYSIWYG -- Dreamweaver
Templates -- Need technical expertise
Website Builders -- almost everything you need
Host Website
Tuesday, November 18, 2014
BUILDER BENEFITS
• One-stop-shop
• Add-ons integrate easily
• Flexible
• Little tech expertise req’d
• Know what you’re getting
• No software to download
• Access from any Web connection
• Easy maintenance
Downside: You can’t take it with you (usually)
Tuesday, November 18, 2014
SITE BUILDERS
Custom Code
www.blockbeta.com/websites.html
Designers/Web prosSome-tech TechLow-tech
Tuesday, November 18, 2014
SPECIALTY BUILDER/HOSTS
Tuesday, November 18, 2014
CHOOSE A HOST• Features
• Templates
• Customization
• Complexity
• Tech support
• Compare prices
Tuesday, November 18, 2014
ADD FUNCTIONALITYEmbed: add a link to your site or add code
Your WebsiteMailChimp
Tuesday, November 18, 2014
Select Template/Theme
Set Up Navigation& Functions
Content
Headlines, text, images, contact
info...
Skin/CustomizeTemplate
Header, logo, tagline, color scheme, link style, footer, social links...
Menu, actions
Tuesday, November 18, 2014
WEEBLY “SKIN”
Tuesday, November 18, 2014
WEEBLY BACK END
Tuesday, November 18, 2014
THERE’S MORE TO A GREAT WEBSITE THAN A PRETTY
DESIGN...Think about the customer
Ease of use
Least time to accomplish a task
Entertaining/satisfying
What do you need? Operationally. Marketing.
Tuesday, November 18, 2014
User Profiles
Imagine target visitors so you can anticipate needs and behaviors
Competitive Sites
Visit competitive websites for ideas, best practices, cautions
Marketing Add-ons
SEO, email signups, maps, social, calendars, blogs...
Use Cases
How will they experience your site?
Tuesday, November 18, 2014
footer
socialnavigation
headline, intro
logo, tagline
Image
Tuesday, November 18, 2014
GETTING HELP
• Use DIY tools and hosted solutions whenever possible.
• Evaluate your skills and seek professional help when needed.
• Only hire who you need, when you need them. Hire carefully.
• Manage closely. Put everything in writing. CYA.
Tuesday, November 18, 2014
© copyright Block Media LLC 2007 - 2014Trademarks and images are all owned by their respective owners.
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Facebook.com/Blockbeta@robbinblock
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Tuesday, November 18, 2014