the online market is crowded · 2020. 7. 6. · 2008‐09 to 2011‐12 annual increase percent...

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… raising  quality and services to compete for adultlearners in the online market

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The Online Market is Crowded

Public Colleges have only 58% of the students

Non‐public  Colleges will grow 5%/year faster

By 2015, Online will be 80% of adult market

‐‐‐adults will be 50% of enrollments

Fall 2009 Growth(all with over 50,000 enrollments)

University of Phoenix 22%

Education Management 22%

Devry 37%

American Public Education (APU/AMU) 42%

Bridgepoint Education 80%

Strayer 22%

Kaplan 28%

For‐Profits Invest More in Student Services to Achieve Better Outcomes

Privates spend 53% on Student Services

Public CC’s spend  31% on Student Services

Financial Aid Counselors

Tutoring Services

Graduation Teams—Academic/Personal/Fin Aid 

One‐stop Advising/Counseling

Job Placement/Career Services

Email & Phone Calls about Attendance and Performance

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What Adult Students Expect

If online, it has to be 100% online

Flexibility and Convenience (monthly class starts)

Affordability

Flexible weekly schedule (no set login times)

8 week courses

Easy access to services/support via the Internet

Professors with real‐world experience

Challenges

Adults want a BA, and can enroll directly in anonline college to get it

(22% want Associates Degree – 47% want a BA)

Only 38% of Adults are likely or open toenrolling in a community college

Only 48% of adults are likely or open to anonline course (Hybrids are more popular)

Our Online originally focused on instructionwith minimal staff for student services

Student Services expected to come fromcampuses

Too few staff to absorb the necessary changes(Online staff was half the smallest campus)

Affordability alone will not attract students

The Next Level Initiative…

Add 18 staff over two years

Add 8 new programs

Implement a Customer Resource ManagementSystem

Implement a strategy to expand support After‐hours and Weekends

Marketing –especially through the Web

Converting programs to an 8‐week acceleratedformat

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The Planned Positions Coordinator of Academic Advising & Retention

Quality Assurance Coordinator

Advance Placement Specialist

5 Student Success Coaches

Registration Specialist

Financial Aid Specialist (in addition to FA proposal)

Testing and Tutoring Specialist

Orientation Specialist

Hotline Staff Member

Multi‐media Production Specialist

Library Specialist

Course Design Assistant

Technology Specialist for Students

Admin Assistant

The Est. Return on Investment 

For an estimated recurring cost of  $ 1,618,642

(after the cost of instruction)

Should Generate 1,000 new FTES/yr

Tuition and State Revenue  $ 2,072,000

Technology Fees $    190,500

Net Return within 3‐5 years $   640,000/yr

The Value Proposition

Improve success from 61% to 65%(50% more likely to re‐enroll)

Results = 65 – 67%

Increase enrollment in a 2nd class from 38% to 60%

Results = 66%

Increase graduates’ enrollment in one online class ‐41% to 60%.

Results = 61%

Increase graduates’ enrollment in 4 or moreonline classes – 13% to 25%  (one per semester)

Results = 22%

Increase of graduates with more than 10 onlinecourses from 45 to 150 (300+%)

Results = 536

Increase Online‐only students from 50% to 60%

Results = 48%

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Increase percentage of online adult studentsfrom 50% to 65%

Results = 55%

…this generates over 1,000 new FTES/year

1,418 additional FTEs produced

$2.5 million+  additional net revenue

Actual Enrollment Growth

Online Adult Students(Ages 25‐45)

2008‐09 to 2011‐12

Annual Increase

Percent Increase

Adults Online 3,658 48%

Adults Only On Campus 2,261 11%

Steady Progress onImproving Student Success

Success Rate Gap

Withdrawal Rate Gap

Fall 2008 16% 16.3%

Fall 2010 12% 11.8%

Fall 2011 11% 10.4%

Spring 2012 9% 8.2%

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Benefits to the Campuses

Increased Operating Funds

Credit toward enrollment targets

Increased adjunct faculty budgets

New faculty positions

Copy of Complete Presentation

www.nvcc.edu/technology/presentations

More Info on NVCC Online Learning

www.nvcc.edu/eli

Contact Me

ssachs@nvcc.edu

Tour of Virtual Services

• Proctor U for Video Test Proctoring

• Smarthinking for Online Tutoring

• Embedded Librarian

• Wordpress with Symposium for theVirtual Student Union

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ShowID

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ShowDesk

ShowRoom

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Smarthinking

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Embedded Librarian

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Copy of Complete Presentation

www.nvcc.edu/technology/presentations

More Info on NVCC Online Learning

www.nvcc.edu/eli

Contact Me

ssachs@nvcc.edu