the onion's foolproof guide to branded content

THE SMARTEST COMEDY AND POP CULTURE ON THE WEB

THE ONION’S FOOLPROOF GUIDETO BRANDED CONTENT

WELCOME TO

HOW TO DESTROY YOUREDITORIAL INTEGRITY

FOR THAT SWEET ADVERTISING MONEY

OR

ESTABLISHED IN 1765

JOURNALISMPRESENTING THE FINEST

HISTORY HAS EVER SEEN

Black Guy Asks Nation For ChangeNEWS IN BRIEF • Issue 50•09

Tiger Woods Announces Return To SexNEWS IN BRIEF • Issue 50•09

Study: Dolphins Not So Intelligent On LandNEWS Issue 48-14

INVENTED BRANDED CONTENTIN 1900

T. Herman ZweibelEDITOR-IN-CHIEF, 1896-2001

“I may be a news-paper man through and through, but I still have enough sense in my 146-year-old skull to abandon some silly

centuries-old loyalty to journalistic integrity when there are spacious coffers to be stocked. May the ox of journalism always be yoked to

the cart of commerce.”

BRANDED CONTENTWORTHY OF THE ONION INC NAME.

WE MAKE

“HOW CAN I AVOID DOING SHITTY BRANDED CONTENT?”

LET THE FUNNY PEOPLE BE FUNNY.

#1

CRAPPING YOUR PANTS IS A GOOD THING.

#2

DON’T MAKE A COMMERCIAL.

#3

NO, SERIOUSLY. DON’T MAKE A GODDAMNED COMMERCIAL.

#4

KNOW WHEN TO USE THE GREATEST WORDS IN THE ENGLISH LANGUAGE:

#5

KNOW WHEN TO USE THE GREATEST WORDS IN THE ENGLISH LANGUAGE:

#5

BROUGHT TO YOU BY

BE IN ON THE JOKE.

#6

1. LET THE FUNNY PEOPLE BE FUNNY.

2. CRAPPING YOUR PANTS IS A GOOD THING.

3. DON’T MAKE A COMMERICAL.

4. SERIOUSLY, DON’T MAKE A GODDAMNED COMMERCIAL.

5. KNOW THE VALUE OF “BROUGHT TO YOU BY.”

6. BE IN ON THE JOKE.

BRANDED CONTENTWORTHY OF THE ONION NAME

CONGRATULATIONS. YOU CAN NOW MAKE

THANK YOU.

LABS

LABS

LABS

LABS

LABS

LABS

LABS

LABS