the new microsoft comic strip: innovating content and ... · karen dayan founder & digital...

The New Microsoft Comic Strip: Innovating Content and Design that Resonates in Business Marketing

Karen Dayan

Founder & Digital Marketing Expert

Kindle Marketing Strategies

Tuesday, March 17, 2009

Reaching customer is difficult

Inundated Inboxes

Push marketing to customer One way

communication

It can be done

Breakthrough theclutter

Peer story-telling

Drive bi-directional interaction

Converting Customers through Comics

• Break through the clutter with innovative design

• Create a personality customers relate to

• Adopt the customer’s perspective

• Drive more & deeper interactions

It’s more than just a single email

Email campaign

Resource Center

Banners

Newsletters

External placements

Twitter

FacebookDigg

Delicious

Blog

PR

Event integration

Viral Print Comic Book

Search (Paid /

Organic)

On Portal

Newsletters

Social Media

Search

Off-lineGrassroots

E-mail Campaign

On Portal

Newsletter Series

Social Media

Grassroots & Off-line

• Leverage as event content and marketing

• Explore relevant off-line viral opportunities

• Don’t under estimate PR value

Search

Optimize to be where customers are looking

5 Campaign Tips from Margie

1. Build a marketing campaign that stands-out

2. Utilize a personality customers can relate to

3. Enable a variety of avenues to acquire information

4. Give your customers opportunities for interaction

5. Provide a clear call-to-action

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Karen Dayan

Founder & Digital Marketing Expert,

Kindle Marketing Strategies

Karen@KindleMarketingStrategies.com

Credits/Thank You