the network effect of employee engagement - greenbiz presentation by wespire

The Network Effect of Employee Engagement

Susan Hunt Stevens • www.wespire.com • info@wespire.com • @goWeSpire

Inspiring people.

Transforming business.™

WeSpire is the employee engagement platform that empowers forward-thinking global organizations to reach their greatest potential.

WeSpire looked at two years of employee user trends on our engagement platform to prove the network

effect

WHO AND WHAT CATALYZES IT?

ACTIONS ADD UP

To start, we examined how individual actions

accumulate over time

If the network effect is real, you’ll expect to see EXPONENTIAL GROWTH as actions add up, creating huge impact.

In this case, the action inspires employees to “donate gently used clothing to a charity”

At first, the trend for actions taken was linear…

Then, before the 1 year mark, growth turned exponential

Resulting in HUGE IMPACTover time.

THE NETWORK EFFECT IS REAL

But was there a change in the behavior of the people in the pro-gram?

We examined another action

DO MORE PEOPLE ON THE PLATFORM RESULT IN A HIGHER RATE OF COMPLETION (i.e. a bigger network)?

Although activity levels may fluctuate,

the actions add up over time signifi-cantly.

After one year, the likelihood of peo-ple taking this action is 5 times greater.THE NETWORK EFFECT IS REAL!

SOCIALIZERS ROCK!

If the network effect is

real, then who is catalyzing the change?

We looked at our engagement platform leaderboards that track user behaviors powered by our data science and segmented our user base into two behavioral change categories…

POWER USERS & SOCIAL USERS

People most passionate about the impact on the environment

People who are trustworthy, well-known,and/or social

“DARK GREENS” GREEN TEAM LEADERS

“CONNECTORS” OF THE COMPANY

Will drive the most actions over time

ASSUMPTION

VSWill invite more people to participate

We found that social users invite OVER TWICE AS MANY users to participate on the platform.

Social users also garnered OVER 10 TIMES MORE in-vites

However, power users individually com-pleted NEARLY 3 TIMES MORE ACTIONS than social users.

And yet, collectively those invited by social users (2nd generation) completed 3 TIMES MORE TOTAL ACTIONS than those invited by power users.

Conclusion: Socializers are the MOST IMPACT-FUL in the workplace, proving the power of the network.

ACTIONS ADD UP

THE NETWORK EFFECT IS REAL

SOCIALIZERSROCK!

One action can trigger

exponential impact.

Visibility drives the

adoption rate.

Cultivate your social catalysts to create a network

effect.

Thank You!

Susan Hunt Stevens • www.wespire.com • info@wespire.com • @goWeSpire