the movie industry needs innovative ways to engage · the movie industry needs innovative ways to...

TheMovieindustryneedsinnovativewaystoengagemoviefanswhohaveincreasingcontentoptions

vyingfortheirattention.

PROBLEM

CinemaDraftprovidesafree-to-play,fantasysports-stylegameforpeoplewholovethemovies.

SOLUTION

CinemaDraftisafantasycinemagamethattestsmovielovers’boxofficeknowledgewhileplaying

withfriends.

PRODUCT

1.27Bticketssold,US&Canada(2014)$10.4Binticketsales229.7Mwenttothemovies(68%ofpopulation)Admissionsdown8%since200552%ofmoviegoersarewomen

MARKET:Movies

57.4MplayedinUS&Canada(2014)34%arewomen1.5Mplayeddailyfantasysports(DFS)*40%DFSplayersengagedinmoresportscontent98%aremale**$1B+inentryfeespaid(2014)**

MARKET:FantasySports

EdwardoJacksonCEO/Founder:publishedauthor,professionalactor,screenwriter,

pokerplayer&marketingexecutive

TEAM

BarbaraBickhamCTO:decadesofcoding&technicalleadership,experiencedinworking

withstartups&corporations

AntonAlfernessAdvisor:Director,VICIS,Inc.,

mechanicalengineer&serialentrepreneur

CinemaDrafthasestablishedaninnovativebusinessmodeloutsideofthetraditionaldailyfantasyspacedesignedtoattractsportsandnon-sportsenthusiastsalike.Whilestartingoutwithmovieboxofficereturns,theCinemaDraftmodelcangrowintootherindustries,suchastelevision,

music,politics,andmore.

BUSINESSMODEL

Milestones

2016Q1

Q2Q3

Q4

2017Q1

Q2Q3

Q4

Idea+Incorporation

BeginDevelopment

DesktopLaunch

Growth+Iteration

MobileLaunch

BeginMarketing

SeedRound

GrowUsers

TicketBrokeringPartneringwithmovieticketbrokerslikeFandangoasanaffiliateforin-apppurchases

4.6%ofplayersbuyingticketsthroughsite@$0.15

averagecommission

REVENUE

BackstagePass(VIPProgram)

Monthlysubscriptionwithmobileaccess,VIP/marketingservices&privatecontests$6.99/monthperplayerat

27%ofWeeklyActivePlayersUsingMobile

PressJunket(Opt-InMarketingProgram)

Playersopt-intoreceiveadvertiseremailmarketingandsplitmarketingrevenuewithsite.

Averagerevenue=50%of$100.00/monthperplayer@15%ofWeeklyActivePlayersoptingin

SponsorshipContestswillbesponsoredbyadvertisersinthemovie

industry.Ourcurrentaveragesponsorshiprateis

$297.38percontestprizepool.

PremiumMobileExperience

Amonthlysubscriptionfeeforenhancedmobileservicewillbe$3.99/month.Industrydatashows39%offantasy

sportsplayerspreferplayingbymobiledevice.

CinemaDrafthasidentifiedtwopossiblecompaniescapableofmakinganacquisition—DraftKingsandFanDuel,privatecompaniesvaluedata

billiondollarseachthatareheadedtowardsapossiblemerger.

Competitor,FantasyMovieLeague,wasacquiredinMay2017bycinemapre-showentertainmentcompanyNationalCineMedia.

EXIT

Otherpotentialexitsincludethestudiosthemselves:21stCenturyFox,DreamWorks,Paramount,etc.Additionalviableexitscomefromacquisitionbyindustry-relatedmediacompanies,suchasEntertainmentWeeklyandTMZ.

EdwardoJacksoncinemadraft@gmail.comwww.CinemaDraft.co

(818)583-7678 Twitter.com/playcinemadraft@PlayCinemaDraft

Facebook.com/cinemadraft@CinemaDraft