the movie industry needs innovative ways to engage · the movie industry needs innovative ways to...
TRANSCRIPT
TheMovieindustryneedsinnovativewaystoengagemoviefanswhohaveincreasingcontentoptions
vyingfortheirattention.
PROBLEM
CinemaDraftprovidesafree-to-play,fantasysports-stylegameforpeoplewholovethemovies.
SOLUTION
CinemaDraftisafantasycinemagamethattestsmovielovers’boxofficeknowledgewhileplaying
withfriends.
PRODUCT
1.27Bticketssold,US&Canada(2014)$10.4Binticketsales229.7Mwenttothemovies(68%ofpopulation)Admissionsdown8%since200552%ofmoviegoersarewomen
MARKET:Movies
57.4MplayedinUS&Canada(2014)34%arewomen1.5Mplayeddailyfantasysports(DFS)*40%DFSplayersengagedinmoresportscontent98%aremale**$1B+inentryfeespaid(2014)**
MARKET:FantasySports
EdwardoJacksonCEO/Founder:publishedauthor,professionalactor,screenwriter,
pokerplayer&marketingexecutive
TEAM
BarbaraBickhamCTO:decadesofcoding&technicalleadership,experiencedinworking
withstartups&corporations
AntonAlfernessAdvisor:Director,VICIS,Inc.,
mechanicalengineer&serialentrepreneur
CinemaDrafthasestablishedaninnovativebusinessmodeloutsideofthetraditionaldailyfantasyspacedesignedtoattractsportsandnon-sportsenthusiastsalike.Whilestartingoutwithmovieboxofficereturns,theCinemaDraftmodelcangrowintootherindustries,suchastelevision,
music,politics,andmore.
BUSINESSMODEL
Milestones
2016Q1
Q2Q3
Q4
2017Q1
Q2Q3
Q4
Idea+Incorporation
BeginDevelopment
DesktopLaunch
Growth+Iteration
MobileLaunch
BeginMarketing
SeedRound
GrowUsers
TicketBrokeringPartneringwithmovieticketbrokerslikeFandangoasanaffiliateforin-apppurchases
4.6%ofplayersbuyingticketsthroughsite@$0.15
averagecommission
REVENUE
BackstagePass(VIPProgram)
Monthlysubscriptionwithmobileaccess,VIP/marketingservices&privatecontests$6.99/monthperplayerat
27%ofWeeklyActivePlayersUsingMobile
PressJunket(Opt-InMarketingProgram)
Playersopt-intoreceiveadvertiseremailmarketingandsplitmarketingrevenuewithsite.
Averagerevenue=50%of$100.00/monthperplayer@15%ofWeeklyActivePlayersoptingin
SponsorshipContestswillbesponsoredbyadvertisersinthemovie
industry.Ourcurrentaveragesponsorshiprateis
$297.38percontestprizepool.
PremiumMobileExperience
Amonthlysubscriptionfeeforenhancedmobileservicewillbe$3.99/month.Industrydatashows39%offantasy
sportsplayerspreferplayingbymobiledevice.
CinemaDrafthasidentifiedtwopossiblecompaniescapableofmakinganacquisition—DraftKingsandFanDuel,privatecompaniesvaluedata
billiondollarseachthatareheadedtowardsapossiblemerger.
Competitor,FantasyMovieLeague,wasacquiredinMay2017bycinemapre-showentertainmentcompanyNationalCineMedia.
EXIT
Otherpotentialexitsincludethestudiosthemselves:21stCenturyFox,DreamWorks,Paramount,etc.Additionalviableexitscomefromacquisitionbyindustry-relatedmediacompanies,suchasEntertainmentWeeklyandTMZ.
(818)583-7678 Twitter.com/playcinemadraft@PlayCinemaDraft
Facebook.com/cinemadraft@CinemaDraft