the job hunt & your personal campaign: what's your brand?

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THE JOB HUNT AND YOUR PERSONAL

CAMPAIGN

What’s your brand?

Kristina Burrows

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(1)

– Vala Afshar, Enterasys CMO

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2 5

(2)

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WHY65% do you present yourself professionally?

51% are you a good fit with our company culture?

45% to learn more about your qualifications(2)

?

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“… it’s a tool to see if employees are going to fit into a workplace culture and it’s too risky not to look.”

(3)

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70%

rejected

(4)

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For millennials, "The social-media identity…was never created with the end goal of a job in mind.”

- Brendan Wallace, CEO of Identified

(5)

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Therefore, self-branding and reputation on social media are more important than ever

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is all about who you are and what you want to be known for.(6)

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is a modern permanent record for personal brands, and a centralized database for recruiters worldwide. (4)

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“Engage in online communities reflecting topics you’re passionate about.”

- Chirag Nangia, CEO of Reppify (7)

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(8)

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(8)

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IT’S YOUR CAMPAIGN

WHAT BRAND ARE YOU SELLING?

ME INC.

Job Title What value do you add?

Job Description What makes you stand out? (9)

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Sources1)

2)

3)

4)

6)

5)

Silverman, Rachel Emma, and Lauren Weber. "The New Résumé: It's 140 Characters." WSJ. Dow Jones & Company, 9 Apr. 2013. Web. 10 June 2015. <http://www.wsj.com/articles/SB10001424127887323820304578412741852687994>.

Smith, Jacquelyn. "How Social Media Can Help (Or Hurt) You In Your Job Search." Forbes. Forbes Magazine, 16 Apr. 2013. Web. 10 June 2015. <http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/>.

Bowness, Suzanne. "Five Ways to Be a Smart Social Media User in Your Job Hunt." The Globe and Mail. Phillip Crawley, 10 Jan. 2013. Web. 8 June 2015. <http://www.theglobeandmail.com/report-on-business/careers/career-advice/five-ways-to-be-a-smart-social-media-user-in-your-job-hunt/article7195188/>.Schawbel, Dan. "The Reputation Economy Is Coming - Are You Prepared?" Forbes. Forbes Magazine, 28 Feb. 2011. Web. 10 June 2015. <http://www.forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/>.Kwoh, Leslie. "Beware: Potential Employers Are Watching You." WSJ. Dow Jones & Company, 29 Oct. 2012. Web. 10 June 2015. <http://www.wsj.com/articles/SB10000872396390443759504577631410093879278>.

Muse, The. "The First Step To Building Your Personal Brand." Forbes. Forbes Magazine, 14 Feb. 2012. Web. 9 June 2015. <http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/>.

7)Quast, Lisa. "Recruiting, Reinvented: How Companies Are Using Social Media In The Hiring Process." Forbes. Forbes Magazine, 21 May 2012. Web. 9 June 2015. <http://www.forbes.com/sites/lisaquast/2012/05/21/recruiting-reinvented-how-companies-are-using-social-media-in-the-hiring-process/>.

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Sources8) Garone, Elizabeth. "Do You Need a Social Media Presence to Find a Job?" BBC Capital. BBC, 08 June 2014.

Web. 10 June 2015. <http://www.bbc.com/capital/story/20140606-no-social-media-presence-no-job>.

9) Peters, Tom. "The Brand Called You." Fast Company. N.p., 31 Aug. 1997. Web. 9 June 2015. <http://www.fastcompany.com/28905/brand-called-you>.

10) Clark, Dorie. "It's Not a Job Search, It's a Permanent Campaign." Harvard Business Review. Harvard Business School, 28 Mar. 2012. Web. 10 June 2015. <https://hbr.org/2012/03/its-not-a-job-search-its-a-p/>.