the hashtag power

The Hashtag Power SUCCESS KEY OF BRAND AWARENESS

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www.techenvision.in

Today’s competitors grow their business through digital marketing ; boost the

effectiveness of their efforts by new and more effective ideas and increase the

engagement with targeted audience. Hashtags proved to be a new and

exciting way which is help to boost your new social media marketing

campaign. When you use proper hashtags it will become one powerful tool for

connecting with potentially thousands or even millions of targeted audiences

worldwide. The use of hashtags is tagging particular keywords, phrases and

other strings of texts and letters which are used to track specific topic,

conversations and provide the ability to other users as well.

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Which characters can you include in a #hashtag?

For starters, spaces are an absolute no-no. Even if your hashtag contains

multiple words, group them all together. If you want to differentiate between

words, use capitals instead (#TechEnvision). Uppercase letters will not

alter your search results, so searching for #TechEnvision will yield the

same results as #techenvision. Numbers are supported. However,

punctuation marks are not, so commas, periods, exclamation points,

question marks and apostrophes are out. Forget about asterisks,

ampersands or any other special characters. So tag about #webdesign,

#techenvisionkolhapur to your content on Facebook & twitter.

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Which Platforms are supported for #tag?

1.Twitter – In twitter keep the hashtag simple and consistent which explains

your company’s product or services. This will improve the chance that other

Twitter users will find your tweet in targeted Twitter searches. For instance,

you may ask users to include a unique hashtag in their own tweets as part of

your newest Twitter marketing campaign .Twitter hashtag also provide a

remarkable tool for delivering highly targeted brand messages for brands and

businesses using twitter for social media marketing

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2.Facebook – Like twitter, Facebook provides a unique URL for each hashtag

that you are going to use and your targeted audience can click on that and get

connected with. Hashtags connect your contents with other people who are

going to talk about the same thing or looking for same information. So, if you

write an article or blog about Facebook for Business and use the

#Facebooktips hashtag, more people will click on that tag and find your

content. This can extend your Facebook contents with your own audience. It

is a great way to do this on Facebook without paid media

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3.Pinterest – Pinterest is a fast growing social network that has already

joined the hashtag bandwagon. What it can do is make your content

tagged with a uniquehashtag which are visible to pinterest users who are

searching for a particular topic when they click on the hashtag on your

profile they are redirected to pinterest.com/search/?q=uniquehashtag

where targeted audiences can find your content.

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4.Instagram – Instagram hashtag organize and categorize images and video

content which make your Instagram photos discoverable by targeted

audiences, otherwise your photos will just remain private. Use of hashtag in

photos provides business with an effective tool for influencing and creating

brand followers.

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5. Google + – when users click on Google+ hashtag, the results will return

not only the original hashtag but other posts tagged with the same

hashtag as well. Different types of business can take the benefits from the

use of hashtags within their social media marketing strategies. If you are

looking for new customers for your business and want to create new line

of communication with them on social media then create hashtags for your

next campaign.

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Hashtags can help increase your brand awareness- The power of social

media marketing depends on how well you can create engagement and

conversations between your business and your targeted visitors through

the content. This will create greater brand awareness that will eventually

boost your sales and profitability. Hashtags help build relationships-

Hashtags can provide a way to your business with your targeted audience

who are interested in your product or service, You can do it by simply

clicking on a hashtag that you think is related to your business and your

brand can get connected with targeted audiences. This will helps to

increases your website visibility and build relationships that will eventually

helps to turn visitors into customers.

#tags do really beneficial for Business Growth? How?

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o Don’t string too many words together with a single hashtag.

o If you tweet with a hashtag on a public account, anyone

who does a search for that hashtag may find your tweet.

o Don’t #spam #with #hashtags & Don’t over-tag a single tweet.

o Use hashtags only on tweets relevant to the topic.

How to Use Hashtags?

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Contact +91 9561770305

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