the hashtag power
TRANSCRIPT
The Hashtag Power SUCCESS KEY OF BRAND AWARENESS
www.techenvision.in
www.techenvision.in
Today’s competitors grow their business through digital marketing ; boost the
effectiveness of their efforts by new and more effective ideas and increase the
engagement with targeted audience. Hashtags proved to be a new and
exciting way which is help to boost your new social media marketing
campaign. When you use proper hashtags it will become one powerful tool for
connecting with potentially thousands or even millions of targeted audiences
worldwide. The use of hashtags is tagging particular keywords, phrases and
other strings of texts and letters which are used to track specific topic,
conversations and provide the ability to other users as well.
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Which characters can you include in a #hashtag?
For starters, spaces are an absolute no-no. Even if your hashtag contains
multiple words, group them all together. If you want to differentiate between
words, use capitals instead (#TechEnvision). Uppercase letters will not
alter your search results, so searching for #TechEnvision will yield the
same results as #techenvision. Numbers are supported. However,
punctuation marks are not, so commas, periods, exclamation points,
question marks and apostrophes are out. Forget about asterisks,
ampersands or any other special characters. So tag about #webdesign,
#techenvisionkolhapur to your content on Facebook & twitter.
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Which Platforms are supported for #tag?
1.Twitter – In twitter keep the hashtag simple and consistent which explains
your company’s product or services. This will improve the chance that other
Twitter users will find your tweet in targeted Twitter searches. For instance,
you may ask users to include a unique hashtag in their own tweets as part of
your newest Twitter marketing campaign .Twitter hashtag also provide a
remarkable tool for delivering highly targeted brand messages for brands and
businesses using twitter for social media marketing
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2.Facebook – Like twitter, Facebook provides a unique URL for each hashtag
that you are going to use and your targeted audience can click on that and get
connected with. Hashtags connect your contents with other people who are
going to talk about the same thing or looking for same information. So, if you
write an article or blog about Facebook for Business and use the
#Facebooktips hashtag, more people will click on that tag and find your
content. This can extend your Facebook contents with your own audience. It
is a great way to do this on Facebook without paid media
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3.Pinterest – Pinterest is a fast growing social network that has already
joined the hashtag bandwagon. What it can do is make your content
tagged with a uniquehashtag which are visible to pinterest users who are
searching for a particular topic when they click on the hashtag on your
profile they are redirected to pinterest.com/search/?q=uniquehashtag
where targeted audiences can find your content.
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4.Instagram – Instagram hashtag organize and categorize images and video
content which make your Instagram photos discoverable by targeted
audiences, otherwise your photos will just remain private. Use of hashtag in
photos provides business with an effective tool for influencing and creating
brand followers.
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5. Google + – when users click on Google+ hashtag, the results will return
not only the original hashtag but other posts tagged with the same
hashtag as well. Different types of business can take the benefits from the
use of hashtags within their social media marketing strategies. If you are
looking for new customers for your business and want to create new line
of communication with them on social media then create hashtags for your
next campaign.
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Hashtags can help increase your brand awareness- The power of social
media marketing depends on how well you can create engagement and
conversations between your business and your targeted visitors through
the content. This will create greater brand awareness that will eventually
boost your sales and profitability. Hashtags help build relationships-
Hashtags can provide a way to your business with your targeted audience
who are interested in your product or service, You can do it by simply
clicking on a hashtag that you think is related to your business and your
brand can get connected with targeted audiences. This will helps to
increases your website visibility and build relationships that will eventually
helps to turn visitors into customers.
#tags do really beneficial for Business Growth? How?
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o Don’t string too many words together with a single hashtag.
o If you tweet with a hashtag on a public account, anyone
who does a search for that hashtag may find your tweet.
o Don’t #spam #with #hashtags & Don’t over-tag a single tweet.
o Use hashtags only on tweets relevant to the topic.
How to Use Hashtags?
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