the future of the inbox - matt blumberg

The Future of the InboxMatt BlumbergCEO, Return PathConnections LATAM 2014March, 12th

THE INBOX OF THE FUTURE IS DIFFERENT

How users are changing emailand what it means to your business

Long ago the inbox was where people went to read

and send email.

2012

Today people want morefrom the inbox...

travel itineraries

shipping notices

offerscoupons

meeting

requests

news

receipts

social updates

appointments

personal messages

order from chaos

Tomorrow’s inbox will create order from chaos by turning its contents into tools

Consumers, professionals, and businesses are already using tools to change the inbox.

Consumers are changing the inbox of the future into…

a shopping engine

Consumers are using [mo.b]to track their packagesand track their spending

Consumers are using Slice to find out when prices fall and products get recalled

Consumers are changing the inbox of the future into…

a privacy shield

Consumers are usingBurn Note to send self-destructing emails

Consumers are using parley to encrypt all of their messages

Consumers are changing the inbox of the future into…

a clutter-free environment

Consumers are usingUnsubscriber to easily stop unwanted emails

Consumers are usingmailstrom to methodically reach Inbox Zero

Consumers are usingInbox Pause to controlwhen they get mail

Consumers are using Organizer because it automatically sorts their mail by category …

Organizer

… which is the reason Gmail developed the tabbed inbox, which automatically sorts incoming email

Professionals are changing the inbox of the future into…

personal assistants

Professionals are usingtempo to add driving directions, attachments, and attendee profiles to meeting invitations

Professionals are using Boomerang to schedule group meetings from a single message

Consumers are usingAirseed to check-in for their flights without leaving the inbox

Professionals are changing the inbox of the future into…

contact managers

Professionals are using rapportive to add contacts’ social data to their address books

Professionals are using Contactually to remind them how and when to reach out to maintain their relationships

Professionals are using evercontact to automatically update contact information

Businesses are changing the inbox of the future into…

CRM Solutions

Businesses are using Streak to manage their sales pipelines from the inbox

Businesses are using yesware to see when prospects open messages and update CRM records from the inbox

Businesses are using RelateIQ to see sales communications histories and assign follow up across teams

Businesses are changing the inbox of the future into…

customer support systems

Businesses are usingSnappy to track who’s responding to support tickets

Businesses are using HelpSpot to run email helpdesks from the inbox

As the inbox of the future approaches, three things can help your business make the most of it

Knowing who’s in there with you

You compete for attention with everything else in the inbox.

Find out:

your overlap ratesyour relative list size

Knowing who your customers love

Reaching the inbox is not your goal – engaging people is.

Find out:

everyone’s read rateseveryone’s delete-without-reading

rates

Knowing how to protect yourself

When so much about you lands in the inbox, it contains your

reputation.

Find out:

your authentication statushow to block suspicious messages

THE INBOX OF THE FUTURE IS DIFFERENT

Are you ready?

Obrigado!Matt Blumberg, CEO

rpinfo-brazil@returnpath.com

+55 11 3740.8300

br.returnpath.com

@ReturnPath_BR