the future of the inbox - matt blumberg
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The future of the inbox: how consumers, marketers and companies are using tools that transform the inbox. Find out what are these tools, e discover the 3 things that can help your company to benefit and prepare for the future of the inbox!TRANSCRIPT
The Future of the InboxMatt BlumbergCEO, Return PathConnections LATAM 2014March, 12th
THE INBOX OF THE FUTURE IS DIFFERENT
How users are changing emailand what it means to your business
Long ago the inbox was where people went to read
and send email.
2012
Today people want morefrom the inbox...
travel itineraries
shipping notices
offerscoupons
meeting
requests
news
receipts
social updates
appointments
personal messages
order from chaos
Tomorrow’s inbox will create order from chaos by turning its contents into tools
Consumers, professionals, and businesses are already using tools to change the inbox.
Consumers are changing the inbox of the future into…
a shopping engine
Consumers are using [mo.b]to track their packagesand track their spending
Consumers are using Slice to find out when prices fall and products get recalled
Consumers are changing the inbox of the future into…
a privacy shield
Consumers are usingBurn Note to send self-destructing emails
Consumers are using parley to encrypt all of their messages
Consumers are changing the inbox of the future into…
a clutter-free environment
Consumers are usingUnsubscriber to easily stop unwanted emails
Consumers are usingmailstrom to methodically reach Inbox Zero
Consumers are usingInbox Pause to controlwhen they get mail
Consumers are using Organizer because it automatically sorts their mail by category …
Organizer
… which is the reason Gmail developed the tabbed inbox, which automatically sorts incoming email
Professionals are changing the inbox of the future into…
personal assistants
Professionals are usingtempo to add driving directions, attachments, and attendee profiles to meeting invitations
Professionals are using Boomerang to schedule group meetings from a single message
Consumers are usingAirseed to check-in for their flights without leaving the inbox
Professionals are changing the inbox of the future into…
contact managers
Professionals are using rapportive to add contacts’ social data to their address books
Professionals are using Contactually to remind them how and when to reach out to maintain their relationships
Professionals are using evercontact to automatically update contact information
Businesses are changing the inbox of the future into…
CRM Solutions
Businesses are using Streak to manage their sales pipelines from the inbox
Businesses are using yesware to see when prospects open messages and update CRM records from the inbox
Businesses are using RelateIQ to see sales communications histories and assign follow up across teams
Businesses are changing the inbox of the future into…
customer support systems
Businesses are usingSnappy to track who’s responding to support tickets
Businesses are using HelpSpot to run email helpdesks from the inbox
As the inbox of the future approaches, three things can help your business make the most of it
Knowing who’s in there with you
You compete for attention with everything else in the inbox.
Find out:
your overlap ratesyour relative list size
Knowing who your customers love
Reaching the inbox is not your goal – engaging people is.
Find out:
everyone’s read rateseveryone’s delete-without-reading
rates
Knowing how to protect yourself
When so much about you lands in the inbox, it contains your
reputation.
Find out:
your authentication statushow to block suspicious messages
THE INBOX OF THE FUTURE IS DIFFERENT
Are you ready?
Obrigado!Matt Blumberg, CEO
+55 11 3740.8300
br.returnpath.com
@ReturnPath_BR