the future of social business
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of Social Business
@BrianSolis
Principle Analyst, Altimeter Group
@The MayfairHotel
12th July 2012
Introduced by @Jeremy Waite
@AdobeMktgCloud
#AdobeSocial #WTF Wifi: May Fair Guest Secure Password: themayfairwep
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe® Creative Cloud™
Adobe® Marketing Cloud
The Adobe Advantage
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud Five Solutions to Drive Digital Marketing Success
Dashboards
Mobile analytics
Video analytics
Social analytics
Social publishing
Facebook apps
Predictive analytics
Promoted tweets
Landing page optimization A/B testing
Tag Management Asset Management
Search spend Display spend
Social spend
Video ads
Responsive design
Targeting
Audience segmentation
Analytics Experience Manager
Target Social
Media Optimizer
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Social – The Industry’s First Integrated Social Marketing Solution
8
Listening
Publishing
Moderation
Social Apps
Analytics
Advertising
Governance
18th July
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1. Listening & Moderation
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2. Governance & Administration
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3. Publishing & Engagement
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4. Social Advertising
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5. Measurement & Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Social Media Driven ROI
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe® Creative Cloud™
Adobe® Marketing Cloud
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What’s the Future of (Social) Business?
#AdobeSocial #WTF
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
It’s Not Survival of the Fittest Anymore. 1
#AdobeSocial #WTF
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Dunbar’s Number ~ Can You Have More Than 150 Friends? 2
#AdobeSocial #WTF
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Do We Need to Go Back to Small Town Rules? 3
#AdobeSocial #WTF
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
You Need to Fight the Good Fight Between “Click-to-Buy” & “Click-to-Share”. 4
#AdobeSocial #WTF
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Just Because You Can Measure Everything Doesn’t Mean That You Should… 5
#AdobeSocial #WTF
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Questions?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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