the future of media and news monitoring (futurist speaker gerd leonhard at fibep krakow 2012...

Gerd Leonhard

Futurist, Author, CEO

The FuturesAgency

Basel, Switzerland

The Future of Media, News, Data and the monitoring business

The

futu

re is

already h

ere! Welcome to

The Networked Society

☞ Networked news & Media

The

futu

re is

already h

ere!

The

futu

re is

already h

ere!

Networked Society Networked Media

Networked business

The

futu

re is

already h

ere! “Change the instruments, and you

will change the entire Social Theory that goes with them”

Bruno Latour 2009

Social-Local-Mobile (SoLoMo)

Media, News. Information. Data.

The

futu

re is

already h

ere! ‘SoLomo’ everywhere

Social Networks are the new

broadcasters

The

futu

re is

already h

ere! Media ‘Business as usual’ is fading quickly

The

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re is

already h

ere!

Toxic Assumptions - what was yesterday may just be... History

*hat Tip to Neil perkin

Build value around the Core

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re is

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ere!

Don’t be Like the music Business :)

Access not ownership

The

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re is

already h

ere!

Explosion of disruptive

habits

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re is

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ere!

The users are the content, too

‘Participation culture’

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ere!

Disrupt or be disrupted

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ere!

“It’s become very, very clear to me that digital trumps print

and that pure digital, without any legacy costs...

massively trumps print” — David Bradley Theatlantic

The

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re is

already h

ere!

Soon, Print is just another screen

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Media is rapidly becoming disembodiedGazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube

The

futu

re is

already h

ere! New Interfaces

The

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re is

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ere!

Dr. Michio Kaku via Youtube

The

futu

re is

already h

ere!Print & Digital is amalgamating

The

futu

re is

already h

ere!From Paper Culture to

Screen Culture

The

futu

re is

already h

ere!

2 parallel models required...

Media Monitoring X.0

Media Mon1toring 1.0

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futu

re is

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ere!

The total convergence of

Internet and Television

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re is

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ere!

A huge opportunity (imho)

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re is

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ere!

Market

Maker

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re is

already h

ere!

TVRadioPrint

Internet

Mobile

“Social”

Digital media knows no silos

The

futu

re is

already h

ere!

The

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re is

already h

ere!

Pay-will not Pay-wall:)

The

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re is

already h

ere!

The

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re is

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ere!

Relevance not Noise

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re is

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ere!

Data-Driven Business Models :)

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re is

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ere!

New technologies. New Data.

New Models

The

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re is

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ere!

The

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re is

already h

ere!

Trust & Reputation monitoring*Hat-tip to Rachel Botsman ‘collaborative consumption’

The

futu

re is

already h

ere!

Freemium can be a very powerful model

If one of your missions is to make data

tangible...

The

futu

re is

already h

ere! Helping your clients to really

understand things

“makesense of

Information”

The

futu

re is

already h

ere!

Going way beyond the obvious will be crucial

The

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re is

already h

ere!

The

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re is

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ere!

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re is

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ere!

MonitoringData &

InformationManagement Business

RealTime

Cross-platform

newly & truly

Intelligent

newly & trulyIntelligent

The

futu

re is

already h

ere!

Technology is forcing us to create new Ecosystems

The

futu

re is

already h

ere! APIs are an expression of inevitable

interdependence

“Creativity is the residue of

time wasted”*Albert Einstein

Summary - Things to remember :)

The

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re is

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ere!

The

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re is

already h

ere!

D E S I G N :

Thanks foryour time!

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