the future of marketing, a new mindset

The Future of MarketingA New Mindset

Bernie Borges

September 1, 2009

A Story Worth Telling

B2B Blog Home Run

B2B Blog Home Run

B2B Video

Humanizing a Boring Product

Content = Trust, Relationships, Profit

History Lesson

1990 to 2000 2000 to 2009

The Problem

Traditional Marketing Doesn’t Work Anymore

Buyers Don’t Have to Tolerate It

Marketing 1.0 vs. Marketing 2.0

Outbound Marketing Inbound Marketing

Marketing 1.0 on the Web (Pre 2007)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 (2007 to Present)

Marketing 2.0 Mindset

Engage People Where They Are

Marketing 2.0 Mindset

Think Like a Publisher

Focus on Relationships

Think Like a Publisher!

Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations

The Three E’s

Engage Influential People

Wisdom of Crowds

Branded Content

Video: Will it Blend?

Over 6M Views

Sales Grew 700%

National Media Coverage

Cross Over Brand Pull

SEO Value

Local RestaurantBlogs, Video, Facebook, SEO

Best Practices Blog: Brent Britton

Avoid Social Media Abstinence

Measuring Results

Measuring Results: SEO SO

Marketing 2.0

Bernie Borges: CEO, Find and Convert

Email: bernie@findandconvert.com

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

Facebook Fan Page: http://companies.to/findandconvert

Book: http://www.findandconvert.com/marketing-20-book/

Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.