manifesting a marketing mindset

Randye Spina | Chief Solutions Officer

Affordable Marketing Solutions LLC

Having a Marketing Mindset means that you’ve put workflow processes in place that

keep marketing at the forefront of your daily operations.

The less frantic your marketing efforts are,

the better for your success.

Copyright 2017 Affordable Marketing Solutions LLC

Prioritize Marketing

Consistency keeps your pipeline full

What has long been neglected cannot be restored immediately, Buddhist saying


Make time to work ON your business, not just IN it

It is recommended that 20% of a business owner’s time be spent on marketing

Marketing is an investment,

not an expense


Create and use a Marketing Calendar

Knowing what’s around the corner reduces frantic, last-minute stress and helps with best-practices strategic planning

Create reminders in advance

using Microsoft Office calendar


Source: Hubspot


KEY:

Holiday

Campaign

Ebook

Webinar

Blog Post

SlideShare

Product Launch

Experiment

Other

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

New Product Launching Holiday SlideShare

Holiday Blog Post

Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign


Social Media Ebook

Social Media Blog Post

Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign


Holiday

Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign


Facebook Experiment Facebook Experiment Facebook Experiment


Social Media Webinar

[INSERT MONTH + YEAR]

Be your own customer

Have you….Dialed your own business phone? Purchased from your own website? Sent yourself a package? Tested all the forms and links on your website? Signed up for your own email list? Visited your own website? Googled your business?

To crystallize your marketing efforts,

change your perspective


Always gather contact info

Tether your customers to you so you don’t have to chase them all over the neighborhood (or the internet )

Customize as needed for your own marketing efforts



Keep a sample file

Doing this makes it easier for you to create your own pieces and emulate proper benefit-driven marketing verbiage

Start a ‘Sample’ file folder to drop in tangible pieces & create an Outlook

‘Sample’ folder too

Understand basic SEO to use to your advantage Labeling your content with appropriate language amplifies

your messaging to the audience that is looking for your business

Incorporate across all your marketing

channels such as: website, social media, blogging, posting articles, etc.


Content is everything

Learn to write solid, edited pieces to publish online and position your expertise so leads come to you

LinkedIn articles, blog + tie to site, press releases, to create social media content


Never underestimate the power of a single business card

Stash them everywhere!!!!!!!!!!!!!

Think of the back of your card as a billboard opportunity


Front line employees have a bigger impact on brand perception that any amount of marketing spend

This can make or break a customer relationship, especially in retail!

Train the hell out of anyone who

represents you to the public


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