the future of connectivity - glance: towards a content strategy for wearables

Post on 22-Nov-2014

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With 20 years’ experience in technology, social media and content strategy, Shane Richmond, former Head of Technology at The Telegraph Group and author of the recent Kindle Single, ‘Computerised You’, looks at the opportunities and challenges that come with increased connectivity. Part of the second session of Future Think - a series of events from Seven looking at the trends and their implications for content.

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Glance: towards a content strategy for wearables @shanerichmo

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Defining wearables@shanerichmo

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Defining ‘modern’ wearables• Hands free• Always on• Environmentally aware• Connected• Less distracting• A platform

@shanerichmond

Wearable shipments growth

2011 2012 2013 20170

17.5

35

52.5

70

38

15

64

Millions

Data: Berg Insight

Two kinds of wearable:inside-out and outside-in

@shanerichmond

Inside-out wearables@shanerichmo

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More data about ourselves@shanerichmo

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Outside-in wearables@shanerichmo

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More information from elsewhere@shanerichmo

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But… there are obstacles

@shanerichmond

Consumer understanding@shanerichmo

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Social acceptability@shanerichmo

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Data concerns@shanerichmo

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The future

@shanerichmond

The brain and the skin@shanerichmo

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For more…

www.shanerichmond.netshane@shanerichmond.net@shanerichmond

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