the future of connectivity - glance: towards a content strategy for wearables
DESCRIPTION
With 20 years’ experience in technology, social media and content strategy, Shane Richmond, former Head of Technology at The Telegraph Group and author of the recent Kindle Single, ‘Computerised You’, looks at the opportunities and challenges that come with increased connectivity. Part of the second session of Future Think - a series of events from Seven looking at the trends and their implications for content.TRANSCRIPT
Glance: towards a content strategy for wearables @shanerichmo
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Defining wearables@shanerichmo
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Defining ‘modern’ wearables• Hands free• Always on• Environmentally aware• Connected• Less distracting• A platform
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Wearable shipments growth
2011 2012 2013 20170
17.5
35
52.5
70
38
15
64
Millions
Data: Berg Insight
Two kinds of wearable:inside-out and outside-in
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Inside-out wearables@shanerichmo
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More data about ourselves@shanerichmo
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Outside-in wearables@shanerichmo
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More information from elsewhere@shanerichmo
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But… there are obstacles
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Consumer understanding@shanerichmo
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Social acceptability@shanerichmo
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Data concerns@shanerichmo
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The future
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The brain and the skin@shanerichmo
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