the evolving role of social media in emergency management
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THE EVOLVING ROLE OF SOCIAL MEDIA IN EMERGENCY MANAGEMENT
GIS COP
RICHMOND, 2012
KRISTOPHER HAYNE- EMBC
AGENDA
Smarter Governments
Social Technologies
Situational
Awareness
CrowdSourcing
SOCIAL TECHNOLOGIES ARE BEING INTEGRATED
Creating New Sources of Information
. . . Creating Opportunities and Challenges for EM
Situation Awareness
Analysis
Community Awareness
• Open Data• Mobile Tech• Geo-Location
Social
CrowdSourcing
Enriching GIS Systems withDiverse Observations,
Perceptions and Opinions
Mobile
Open Data
Validated Information
Social Technologies are about understanding the world faster
1. Meeting and managing citizen expectations2. Increasing situational awareness3. Crowdsourcing and leveraging citizens as force multipliers
SITUATIONAL AWARENESS
Situation awareness, is the perception of environmental elements with respect to time and/or space
SITUATIONAL AWARENESS – 2007 San Diego County Fires…
http://maps.google.com/help/maps/getmaps/#kpbs
SITUATIONAL AWARENESS TOOLS - BCEMAP
Senate Homeland Security Hearing on Social Media as Disaster
Communications Tool – May 5, 2011
SITUATIONAL AWARENESS
“THE SOONER WE ARE ABLE TO COMPREHEND THE FULL SCOPE OF THE DISASTER, THE BETTER ABLE WE ARE TO SUPPORT OUR CITIZENS AND FIRST RESPONDERS. FOR THAT REASON, WE MUST SEEK OUT AND INCORPORATE INFORMATION PROVIDED BY THE PUBLIC.”
SA is about understanding the world through
1. Time 2. Space
CROWDSOURCING
“Crowdsourcing is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few” Jeff Howe., 2008.
CROWDSOURCING / VGI…
IT CAN BE SERIOUS
VGI HAITI EARTHQUAKE SUPPORT
OPEN STREET MAP – PROJECT HAITI
CROWDSOURCING /VGI HAITI EARTHQUAKE SUPPORT …
VGI HAITI EARTHQUAKE SUPPORT
CROWD SOURCING / VGI HAITI EARTHQUAKE SUPPORT…IT CAN BE SERIOUS
CROWDSOURCING…
IT CAN BE PLANNED – CANADIAN US RESILIENCY EXPERIMENT “CAUSE”
“CAUSE”
SMARTER GOVERNMENTS
SOCIAL TECHNOLOGIES ARE BEING INTEGRATED
Creating New Sources of Information
Creating Smarter Governments…
Situation Awareness
Analysis
Community Awareness
• Open Data• Mobile Tech• Geo-Location
Social
CrowdSourcing
Enriching GIS Systems withDiverse Observations,
Perceptions and Opinions
Mobile
Open Data
Validated Information
SOCIAL MEDIA IN CRISIS
THINGS TO CONSIDER…
1. Start with Authoritative Data
2. Don't create a citizen data silo
3. Let citizens know what your monitoring
4. Respond to Feedback
THANK YOU FOR YOUR ATTENTION
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