the evolving role of social media in emergency management
TRANSCRIPT
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THE EVOLVING ROLE OF SOCIAL MEDIA IN EMERGENCY MANAGEMENT
GIS COP
RICHMOND, 2012
KRISTOPHER HAYNE- EMBC
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AGENDA
Smarter Governments
Social Technologies
Situational
Awareness
CrowdSourcing
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SOCIAL TECHNOLOGIES ARE BEING INTEGRATED
Creating New Sources of Information
. . . Creating Opportunities and Challenges for EM
Situation Awareness
Analysis
Community Awareness
• Open Data• Mobile Tech• Geo-Location
Social
CrowdSourcing
Enriching GIS Systems withDiverse Observations,
Perceptions and Opinions
Mobile
Open Data
Validated Information
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Social Technologies are about understanding the world faster
1. Meeting and managing citizen expectations2. Increasing situational awareness3. Crowdsourcing and leveraging citizens as force multipliers
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SITUATIONAL AWARENESS
Situation awareness, is the perception of environmental elements with respect to time and/or space
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SITUATIONAL AWARENESS – 2007 San Diego County Fires…
http://maps.google.com/help/maps/getmaps/#kpbs
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SITUATIONAL AWARENESS TOOLS - BCEMAP
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Senate Homeland Security Hearing on Social Media as Disaster
Communications Tool – May 5, 2011
SITUATIONAL AWARENESS
“THE SOONER WE ARE ABLE TO COMPREHEND THE FULL SCOPE OF THE DISASTER, THE BETTER ABLE WE ARE TO SUPPORT OUR CITIZENS AND FIRST RESPONDERS. FOR THAT REASON, WE MUST SEEK OUT AND INCORPORATE INFORMATION PROVIDED BY THE PUBLIC.”
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SA is about understanding the world through
1. Time 2. Space
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CROWDSOURCING
“Crowdsourcing is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few” Jeff Howe., 2008.
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CROWDSOURCING / VGI…
IT CAN BE SERIOUS
VGI HAITI EARTHQUAKE SUPPORT
OPEN STREET MAP – PROJECT HAITI
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CROWDSOURCING /VGI HAITI EARTHQUAKE SUPPORT …
VGI HAITI EARTHQUAKE SUPPORT
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CROWD SOURCING / VGI HAITI EARTHQUAKE SUPPORT…IT CAN BE SERIOUS
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CROWDSOURCING…
IT CAN BE PLANNED – CANADIAN US RESILIENCY EXPERIMENT “CAUSE”
“CAUSE”
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SMARTER GOVERNMENTS
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SOCIAL TECHNOLOGIES ARE BEING INTEGRATED
Creating New Sources of Information
Creating Smarter Governments…
Situation Awareness
Analysis
Community Awareness
• Open Data• Mobile Tech• Geo-Location
Social
CrowdSourcing
Enriching GIS Systems withDiverse Observations,
Perceptions and Opinions
Mobile
Open Data
Validated Information
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SOCIAL MEDIA IN CRISIS
THINGS TO CONSIDER…
1. Start with Authoritative Data
2. Don't create a citizen data silo
3. Let citizens know what your monitoring
4. Respond to Feedback
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THANK YOU FOR YOUR ATTENTION