the evolution of ux challenges

The evolution of

UX challengesZoltan Kollin

Hello, I’M Zoltan KollinUX director at Ustream

AN IBM COMPANY

the Ultimate ux challenge?

to make compromises

UX

UserS

Business Technology

UX

UserS

Business Technology

UX

UserS

Business Technology

UX

UserS

Business Technology

The rise and fall of skeuomorphism

The rise of simplification

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry

Old challenges New challenges

The small screen challenge

The rise of mistery icons

The usability challenge

usability first, design trends second

UX

UserS

Business Technology

90 trillion emails were sent in 2009

90 trillion emails were sent in 2009

81% were spam

Today, less than 0.1% of email in the average Gmail inbox is spam.

Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone

2

2

1

3

1

8

3 important messages

2 friend requests since yesterday

Woohoo, 16 people liked your post

You have 7 new followers!

17 app updates available

Nine of 10 people suffer from phantom vibration syndrome where they mistakenly think their mobile phone is vibrating in their pocket

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The business challenge

push without distracting or roadblocking

UX

UserS

Business Technology

Technology can roadblock users, too

Technology should solve problems, not create new ones

designing for technology

Designing for users

The technology challenge

Fall in love with problems, not technology

UX

UserS

Business Technology

Keep focusing on users question everything

find that balance

Thank you@kollinz