mobile ux & growth: challenges & opportunities dec 2013

Mobile UX & Growth��

Barcelona // Smash Tech // Dec 5, Tuenti13

Christopher GrantUser Experience Designerdigitalaltruist.com | @digitalaltruist

#SmashTech

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

Mobile matters.

Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider

Mobile matters.

��



US Media Consumer Consumption Share


Smartphone Market Share


Mar Apr

May Jun Jul

Aug

Sep

Oct

Nov

Tuenti Sign-Ups

AndroidWeb

Cómo se conectan los usuarios de Tuenti

Web Móvil Ambas

34% 39% 26%

35% 31% 34%

35% 18% 47%

1 día

2 días

7 días

What should we do?


Mobile !rst.

��

Opportunities & Challenges


Mobile meansnew opportunities

for growth.


Mobile meansnew challenges

for user experience design.



Shorter funnels.Full eco-system.

Calls

Location

History

Contacts

Photos

Accounts


Too much info is scary.


2x improvementin downloads



Always there.

Fuera


Fuera Dentro



Breaking Bad Habits


In!nite uses cases.


New, untested patterns.

Data ≠ Conventional Wisdom



Always on.


Push noti!cations.Location-based noti!cations.


Vibrating spam.

∞

iOSAndroid

BlackberryWindows Phone



Too many devices.

iOSAndroid

BlackberryWindows Phone

CashOpenLow-endEager



Stored credit cardsHigh-performanceLow market shareQuick to update2 screens sizes


Huge market shareConversion trackingMany devicesLegacy OSOpen


The OS gives.


The OS takes.


☒Unlimited permissions

☑Auto-updates


Native dev is powerful.


Native dev is slow.


Test before.A+B Test after.Be humble.


Design Dev

Minimum delightfulMinimum viable



Non-native transcends.Mobile web.Responsive.


Less OS access.Performance issues.

Interaction challenges.


Millions of apps. Billions of downloads.


Easy to get lost. Hard to di$erentiate.

Challenges are opportunities.



We evolve by overcomingchallenges.


Disruption and evolutiongo together.

¡Muchas [email protected]


@digitalaltruist

mailto:[email protected]

mailto:[email protected]

Reference

BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226Mhttp://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/

THE FUTURE OF DIGITAL: 2013http://www.businessinsider.com/the-future-of-digital-2013-2013-11

Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Androidhttp://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/

How Facebook secretly redesigned its iPhone app with your helphttp://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help


http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/

http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/

http://www.businessinsider.com/the-future-of-digital-2013-2013-11

http://www.businessinsider.com/the-future-of-digital-2013-2013-11

http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/

http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/

http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help

http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help

mobile ux & growth: challenges & opportunities dec 2013

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