the evolution of ux challenges

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Page 1: The Evolution of UX Challenges

The evolution of

UX challengesZoltan Kollin

Page 2: The Evolution of UX Challenges

Hello, I’M Zoltan KollinUX director at Ustream

AN IBM COMPANY

Page 3: The Evolution of UX Challenges

the Ultimate ux challenge?

to make compromises

Page 4: The Evolution of UX Challenges

UX

UserS

Business Technology

Page 5: The Evolution of UX Challenges

UX

UserS

Business Technology

Page 6: The Evolution of UX Challenges

UX

UserS

Business Technology

Page 7: The Evolution of UX Challenges

UX

UserS

Business Technology

Page 8: The Evolution of UX Challenges

The rise and fall of skeuomorphism

Page 9: The Evolution of UX Challenges

The rise of simplification

Page 10: The Evolution of UX Challenges

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry

Page 11: The Evolution of UX Challenges

Old challenges New challenges

Page 12: The Evolution of UX Challenges

The small screen challenge

Page 13: The Evolution of UX Challenges

The rise of mistery icons

Page 14: The Evolution of UX Challenges

The usability challenge

usability first, design trends second

Page 15: The Evolution of UX Challenges

UX

UserS

Business Technology

Page 16: The Evolution of UX Challenges

90 trillion emails were sent in 2009

Page 17: The Evolution of UX Challenges

90 trillion emails were sent in 2009

81% were spam

Page 18: The Evolution of UX Challenges

Today, less than 0.1% of email in the average Gmail inbox is spam.

Page 19: The Evolution of UX Challenges

Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone

2

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3 important messages

2 friend requests since yesterday

Woohoo, 16 people liked your post

You have 7 new followers!

17 app updates available

Page 20: The Evolution of UX Challenges

Nine of 10 people suffer from phantom vibration syndrome where they mistakenly think their mobile phone is vibrating in their pocket

Page 21: The Evolution of UX Challenges

Remember this?

Skip Intro »Skip Intro »

Page 22: The Evolution of UX Challenges

Roadblocks now

Hey there!Have a question? Chat with us.

Send a message…

Page 23: The Evolution of UX Challenges

Roadblocks now

You should really download our brilliant e-book to boost profits.

Enter your email address… GET YOUR FREE EBOOK

Page 24: The Evolution of UX Challenges

The business challenge

push without distracting or roadblocking

Page 25: The Evolution of UX Challenges

UX

UserS

Business Technology

Page 26: The Evolution of UX Challenges

Technology can roadblock users, too

Page 27: The Evolution of UX Challenges
Page 28: The Evolution of UX Challenges

Technology should solve problems, not create new ones

Page 29: The Evolution of UX Challenges

designing for technology

Page 30: The Evolution of UX Challenges

Designing for users

Page 31: The Evolution of UX Challenges

The technology challenge

Fall in love with problems, not technology

Page 32: The Evolution of UX Challenges

UX

UserS

Business Technology

Page 33: The Evolution of UX Challenges

Keep focusing on users question everything

find that balance

Page 34: The Evolution of UX Challenges

Thank you@kollinz