the “do-it-yourself” television genre
Post on 08-Feb-2016
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The “Do-It-Yourself” Television Genre. By: Jamie Pehl & Adrien Everest. Examples. Food Network TLC Trading Spaces While You Were Out Clean Sweep. Semantic Components. Roles (gender, family, etc.) Setting Imagery (bright and fun) Plot / Storyline Themes - PowerPoint PPT Presentation
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The “Do-It-Yourself” Television Genre
By: Jamie Pehl&
Adrien Everest
Examples
• Food Network
• TLC Trading Spaces While You Were Out Clean Sweep
Semantic Components
• Roles (gender, family, etc.)• Setting • Imagery (bright and fun)• Plot / Storyline• Themes
I can’t do this. I’ll get help. Now I can do this!!
Target Audience
• 25-45• Homeowners• Active and Modern• Medium Income
Values
• The American Dream• Improvement• Independence• Order• Working on a Budget• Teamwork• “You can do anything you put your
mind to.”
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