the digital marketing audit from future & now

THE DIGITALMARKETINGAUDIT FROMFUTURE&NOW

TOPLINE

The Digital Marketing Audit is focused on what influences the buyer’s journey and converts prospects into customers.

THE AUDIT ASSESSES PERFORMANCE IN 20+ INFLUENCERS

Brand, Positioning, and Messaging

Website Performance

Search Performance

Conversion Strategy

Digital Footprint and Digital Marketing Effectiveness

Inbound Marketing

Marketing Automation

Social Media Activation

and more...

TO ARRIVE AT...

The Digital Marketing Effectiveness Scorecard

TO ARRIVE AT...

The DME Scorecard is the roadmap to lead generation &

TO ARRIVE AT...

Providing clear direction for strategies and tactics

High search performance is the result of several tactical factors. Sites that are performing well have addressed all of these factors.

No site below a score of 6.5 had optimized page meta titles and descriptions.All sites above this number had optimized meta content.

Sites with activated and frequent content publishing are the best performing across search assessment.

Best performers also had highly integrated and activated social media across key platforms including Twitter, Facebook, LinkedIn, YouTube and Google+.

A RECENT AUDIT:SEARCHPERFORMANCEASSESSMENT

SEARCH PERFORMANCE: FACTORS ASSESSED

Domain Authority

Unique Domain Backlinks

Google US Traffic Value

Google US Keywords

Facebook Share Quality

Twitter Share Quality

Google+ Share Quality

Domain Age

Site Refresh Rate

SEARCH PERFORMANCE

High search performance is a combination of several tactical factors, and those sites that are performing well in this assessment have addressed all of these factors.

SEARCH PERFORMANCE

Sites with activated and frequent content publishing are the best performing across search assessment.

SEARCH PERFORMANCE

Best performers also had highly integrated and activated social media, and in multiple cases, across key social media platforms including Twitter, Facebook, LinkedIn, YouTube and Google+.

SEARCH PERFORMANCE

No site below a score of 6.5 had optimized page meta titles and descriptions, while all sites above this number did have optimized meta content.

SEARCH PERFORMANCE

Clearly, SEO has been a definitive focus for most of this competitive set for some time.

THE F&N DIGITAL MARKETING AUDIT

Assesses 20+ factors influencing the buyer journey

Takes 30 days to return results

Requires a two-hour presentation to review findings

Provides the raw material that becomes strategy & tactics

Has proven to accelerate business quickly

For a complete demo and detailed review of client success stories, contact DigitalAudit@Future&Now.com

FUTURE&NOW

©2013 Future & Now, LLC

THE DIGITALMARKETINGAUDIT FROMFUTURE&NOW

Questions?

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© 2013 Future & Now, LLC