the digital marketer's toolkit — let's get digital presentation 2013

The Digital Marketer’s Toolkit Let’s Get Digital 2013

Facebook

The king

4

•  1.11 billion users worldwide (May 2013)

•  Becoming increasingly commercial

•  100% free to create a brand page

•  Posts only served to a % of your fans

•  Flexible, affordable and effective advertising available

•  Set your daily budget limit

•  Set up A/B split testing to compare performance

•  More powerful Insights released July 2013

•  About your fans

•  Measure your reach

•  Review post performance

LinkedIn

The networker

8

•  The #1 business networking site

•  Create a professional network

•  Use “Advanced” search to find people in the companies and positions you’re interested in

•  Always personalise your invitation

•  Find jobs, let jobs find you

•  Join professional interest groups

•  Follow companies you’re interested in

•  Ask and answer questions

HootSuite

The aggregator

11

•  Manage multiple social channels in one dashboard

•  Schedule, add photo or video, add location and adjust privacy

•  View wall posts, feeds, messages, retweets, favourites

•  Collaborate with other users

•  View reports

•  Free for five channels

•  Go Pro for $9.99 / month for unlimited channels

•  10% off for annul payment

•  Integration with other apps like MailChimp and WordPress

I hear someone’s looking for an

alligator?

Not this again, Barry!

#facepalm

WordPress

The publisher

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•  WordPress.com

•  Basic blogging platform

•  Choose from selected themes

•  Free hosting

•  WordPress.org

•  Great way to set up a professional looking, low cost website

•  Complete control over the design and site build

•  Choose from thousands of plug-ins to extend site functionality

•  Choose from thousands of themes, free and paid

•  Hosting provider required

Google Analytics

The reporter

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•  Track website performance

•  View visitor numbers

•  Time spent on site

•  Top pages

•  Traffic sources

•  Gauge if your pages are performing as desired

•  Measure channel performance (e.g. Facebook or email referrals)

•  Create conversion funnels to track where you are losing visitors in a defined action

Google AdWords

The promoter

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•  Getting your business onto page one of a Google search

•  Choose keywords (search phrases)

•  Create ads to be served when those terms are searched

•  A/B split test the ads — try different heading, or different copy

•  Google Display Network includes an image

•  Enhanced campaigns serve different ads depending on visitor location, time etc

MailChimp

The communicator

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•  Really easy to use email distribution

•  Plans:

•  Free for up to 2000 recipients / 12,000 emails per month

•  Unlimited emails for $10 (up to 500 recipients), $15 (up to 1000 recipients) or $30 per month (2500 recipients)

•  Pay as you go

•  Drag and drop or HTML functionality

•  Manage your databses

•  Generate reports

•  Integrates with other programs

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