the digital footprint: how to help and not hurt your business online

THE DIGITAL FOOTPRINTHow to Help – and Not Hurt – Your Business Online

Let’s start with the basics.

But your footprint isn’t something to fear!

It’s a tool!

• 87% of people use social media to discuss products• And by 2017 there may be four billion internet users in the world.

Ie. Your web presence is kind of a big deal.

Social Media MarketingTraditional

PR

Electronic Advertising Print

Advertising

Listening yet?

Here’s what you do.

First, identify your audience.

Then, POST POST POST!

…but don’t spam. No one likes spam.

In case you were wondering…

• 75% of Facebook and Twitter users log in

daily

• 70% of Instagram users log in daily

Always be mindful, appropriate, and professional in your online ventures.

(Be intelligent, too.)

Your social media presence will lead people to your business and your

website.

So don’t be so busy on social media that you neglect your own site!

Questions?

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