the digital fanscape ciarán brennan communications director, sports interactive
Post on 17-Jan-2016
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The Digital FanscapeCiarán Brennan
Communications Director, Sports Interactive
What is Football Manager?
What is Football Manager?
Secondary school University Responsibilities
The FM ‘Fan Belt’
20,000 (active UPM)
152,000 (plus 60,000 MJ)
208,000
889,000 (likes)
3,700,000 (UU)
25,700
19,000
7,500
LAPSED/SHIFTEDNEVER CONNECTED
TWO
-WAY
(CO
NVE
RSAT
ION
AL)
ON
E-W
AY (B
ROAD
CAST
)
The Digital Fanscape
How We Work Now
• It’s all about content• Video (where appropriate)• Short-form
• Benefits over features• Sharable• FM-related• User-generated
Thanks!@CiaranSI
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