the caring economy

WE NOW LIVE IN A CARING ECONOMY

#loveyourcustomers

WE ARE LIVING IN A DIFFERENT ERAA power shift has happened

Products Brands Customers

43% of Americans don’t trust banks.

71% of customers research online before buying

insurance.

SunTrust tackles financial stress in its first Super Bowl

ad in 2016.

Liberty Mutual changes culture to attract and retain

Millennials.

WHAT IS THE COMMON THREAD?

WE WANT THE CARING EXPERIENCE

Authentic Relationships

Memorable Experiences

Real-Time InteractionsOngoing Value Deeper

Understanding

ENGAGE WITH THOSE THAT MATTER MOST

NEW WORLD

• Slow Insights• Low Response Rates• Poor, Impersonal Experiences • Expensive Studies

OLD WORLD

• Real-Time Insights• Engaged Community of Employees

and Customers• More Engagements with Less

Resources• Deeper Understanding

“I love having the “pulse” of our agents and employees and bringing back their voice to the rest of the company.”

-Amy Freeman, Research, Westfield Insurance

“Considering the investment we’ve made in our insight community, we’re saving millions of dollars.”

-Shannon Chenoweth, Market Research, DEWALT

THE CARING ECONOMY IS HEREThe way we interact with customers has fundamentally changed

visioncritical.com