the campaign framework
Post on 20-Aug-2015
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Campaign Framework
Building the Campaign Framework
Developing a Strong Marketing Plan
© Qais Consulting, 2007. Confidential. All rights reserved2
Developing a Strong Marketing Plan
© Qais Consulting, 2007. Confidential. All rights reserved3
Profiling Your Audience Using Personas
© Qais Consulting, 2007. Confidential. All rights reserved4
The Value of Personas
© Qais Consulting, 2007. Confidential. All rights reserved5
Using Purchase Funnels For Planning
© Qais Consulting, 2007. Confidential. All rights reserved6
The Value of Personas
© Qais Consulting, 2007. Confidential. All rights reserved7
A Purchase Funnel for a Persona
© Qais Consulting, 2007. Confidential. All rights reserved8
A Purchase Funnel for a Persona
© Qais Consulting, 2007. Confidential. All rights reserved9
Developing the Marketing Plan
© Qais Consulting, 2007. Confidential. All rights reserved10
Building the Campaign Framework
© Qais Consulting, 2007. Confidential. All rights reserved11
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