the author is my friend - gummy industries at fabrica

THE AUTHOR IS MY FRIEND

How the internet can help artists

ARE YOUDESIGNERS?

ILLUSTRATORS?CREATIVES?

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Discover interesting materialOrganize and study that stuff

Create and design beautiful thingsPublish or sell them

Socialize with other creatives and with the people

I don’t really know what creative people does.I assume that you3

And you get paid for this, wow!

NOW, WHAT ISSOCIAL MEDIA AND WHY SHOULD YOU

LIKE IT?

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“Social media essentially is a category of online media where people are talking,

participating, sharing, networking, and bookmarking

online.” - Mass Relevance

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Definitions are so boring!

http://heidicohen.com/social-media-definition/

22%6

OF THE WORLD POPULATION USES SOCIAL MEDIA

http://www.adzag.co/tag/social-media-2012/

1 billion people are on Facebook.50% of them access Facebook every day.1/3 of them access via mobile.

500 million people are on Twitter.

Follow me!@alekone

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A new social network is born every week.

FIDUCIA NEL WEB

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People trust consumer opinions posted online, more than advertising

SO, WHY SHOULD THIS BE IMPORTANT

FOR YOU?

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A LOT OF CREATIVE PROFESSIONALS

ARE USING SOCIAL MEDIA IN A GOOD

WAY

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EXACTLY THE WAY WE WOULD SUGGEST

TO COMPANIES

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13 BANKSY HAS A STRATEGY

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http://danielgoodall.com/2009/05/20/owned-bought-and-earned-redux/

15 JEFF KOONS GOES VIRAL

The four “S” of viral marketing16

SEXSPLATTER

SADOMASOCHISMSTUPID STUFF

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DAMIEN HIRSTLIKES GAMES

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OBEY CREATES SCARCITY

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ZAMBRANO HAS A UNIQUE VOICE

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BRUNETTILOCKS HIS CONTENT

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HUGH HAS A GOOD WEBSITE

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LUCA DOESN’T

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BANKSY DOESN’T KNOW FACEBOOK

NEITHER BLU

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JR KNOWS

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200 LIKES90.000 FAN

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=0.002%

That’s very poor!

BUT IT DOESN’T HELP.

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KNOWN GALLERY USES INSTAGRAM

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AND TWITTER

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ANDY REMENTER IS GREAT

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SILVIO LO RUSSO WORKS WITH

FACEBOOK

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DESIGN ROYALE WAS A ONLINE LEARNING PROJECT COMPLETELY BASED ON FACEBOOK.

http://www.virtualeco.org/2011/07/design-royale-il-social-learning-con-facebook-e-possibile/

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ANTONIO SCARPONI

TAUGHT STUDENTS HOW

TO BUILD A “FISH AND CROPS

MOBILE UNIT”

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Scarponio

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Antonio Scarponi is selling his stuff even before he made it, through crowdfunding

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GranTouristasIs a community of like-minded people, created

by Architecture Biennale

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GranTouristas tumblr“@GranTouristas is how to be a #flaneur in the age of

facebook. with lots of other nice people never met before.”

Questions?

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GETGUMMY!

Gummy IndustriesVia Manzoni 22/c - Brescia030 5241468twitter.com/gummyindustries

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