the art of storytelling - bart skorupa · 2016-05-29 · o little red book of selling by jeffrey...

THE ART OF STORYTELLING

WHY, HELLO THERE

BART SKORUPA

@bartskorupa

WHY

@bartskorupa

vision

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

vision

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

@bartskorupa

CHAMPIONS

@bartskorupa

@bartskorupa

2009 2016

$1M

$2M

$3M

@bartskorupa

$

2009 2016

$5.2M

@bartskorupa

-500000

0

500000

1000000

1500000

2000000

>$10K

>$10K

$450K

$340K$1.7M

$125K

$80K

$25K

>$10K

>$10K>$10K

>$10K

>$10K

>$10K

>$10K

>$10K

>$10K

>$10K

>$10K

>$10K

>$10K

@bartskorupa

@bartskorupa

@bartskorupa

THE WHY OF STORY

Our brains are wired to remember stories.

@bartskorupa

200,000 Years Ago 1,440 2016

OUR (STORY) EVOLUTION

@bartskorupa

3 Reasons

@bartskorupa

Stories shape how others see you.

@bartskorupa

Stories Persuade.

Your story 100% yours

@bartskorupa

story FRAMe

@bartskorupa

story spine

Once Upon a Time…And Every Day…Until One Day…Because of That…Because of That…Because of That…Until Finally…And Every Day Since….And the Moral of the Story is…

@bartskorupa

Tips &

Tricks

@bartskorupa

a goal @bartskorupa

Engage @bartskorupa

Journey

@bartskorupa

Grab Attention

@bartskorupa

Protagonist

@bartskorupa

Protagonist

@bartskorupa

@bartskorupa

humor

challenge

@bartskorupa

plant

payoff

@bartskorupa

enable @bartskorupa

Frame Fill

find

@bartskorupa

FRAME + FILL + FIND

@bartskorupa

@bartskorupa

Something Went wrong

Then you Fixed it

@bartskorupa

@bartskorupa

@bartskorupa

appendix

@bartskorupa

FRAME. FILL. FIND.

FRAME + FILL + FIND

@bartskorupa

FRAME.Frame your work with a specific constraint, otherwise your mind will wander all over the place.

I chose “Vision. By losing physical vision, I gained a greater vision in life”

I eventually iterated upon that to include stories of when I learned the most. This exercise helped me realize that such a frame is almost universal to all my future work.

FILL.

DO NOT EDIT YOURSELF at this stage! Write down anything that comes to mind and shake your head to

get the last pennies out too. EVERY STORY COUNTS.

FIND.Look for the different motifs and themes that emerge from all your mini-stories.

Share with people that know you well AND people that don’t. You’ll be amazed at what their perspective is able to shine on your story.

Once upon a time…AND EVERYDAY… Until One Day…

Until Finally… And the moral is…And Every Day Since…

Because of That BECAUSE OF THAT BECause of that

WHY

HOWWHAT

Adobe Spark

https://spark.adobe.com/

Turn your ideas into impactful social graphics, web stories and animated videos—in minutes.

Communicate With Impact

o The Story Factor: Inspiration, Influence, and Persuasion through Storytelling by Annette Simmons ABOUT: Nearly everyone responds to a good yarn, and that's precisely the point behind The Story Factor by Annette Simmons. A "collaborative behavior" consultant to public and private organizations, Simmons argues that storytelling may just be the best management tool available to modern business leaders because it exerts influence in ways that other techniques cannot. And she doesn't suggest that stories be exclusively reserved for formal presentations, either; on the contrary, Simmons shows how they can be used effectively in small group settings and even one-on-one situations. She begins by describing six basic types that can be adapted to any circumstance (Who I Am, Why I Am Here, The Vision, Teaching, Values-In-Action, and I Know What You Are Thinking). She then offers pointers for finding them and advises that ideas be jotted down whenever they appear, built upon consistently, and practiced in private until the telling comes naturally. To that end, she includes helpful tips on presentation, noting that the words are only part of a package that includes body language, clothing, tone, and other components. Follow her lead and you'll likely never relate to any individual or group in the same way again. o http://www.amazon.com/gp/product/B004PYDBQC?btkr=1

o Starting with Why by Simon Sinek www.startwithwhy.com ABOUT: Described as "a visionary thinker with a rare intellect," Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Simon is leading a movement to inspire people to do the things that inspire them.

o Start Something That Matters by Blake MyCoskie. ABOUT: In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest- growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. http://www.startsomethingthatmatters.com/

SOURCE MATERIAL

o Little Red Book of Selling by Jeffrey Gitomer ABOUT: If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (cartoons on almost every page, this is an appealing and accessible book http://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601

SOURCE MATERIAL

o Good to Great by Jim Collins ABOUT: How can good companies, mediocre companies, even bad companies achieve enduring greatness? http://www.jimcollins.com/article_topics/articles/good-to-great.html

o For Impact by Tom Suddes ABOUT: Tom Suddes founded The Suddes Group in 1983 after serving as Director of Development at The University of Notre Dame and after founding 11 companies in various sectors. In 25+ years The Suddes Group has raised over $1Billion for organizations around the world, run more than 400 successful fundraising campaigns and transformed more than 5000 organizations through our training, coaching and consulting services. http://www.forimpact.org/

o Winning the Story Wars by Jonah Sachs ABOUT: The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. http://winningthestorywars.com/

WE BELIEVE THAT….. SO EVERYDAY WE…. BECAUSE…..