the 7s marketing strategy

THE 7-S MARKETING STRATEGY

the STRATEGY can only work when you have a

TARGET MARKETWalking Distance Market (W.D.M.)

1. STUDY 1. your website2. brochures3. keynote/powerpoint4. product knowledge materials

2. SAMPLE

be the product of your product!

Just Use it!and Share your Story!

3. SURVEY

survey your 1 kilometer radius neighborhood

prospect your Walking Distance Market

4. SELL

benefit selling

present to them your product as

“THE BEST CHOICE!”

do product demo

5. SPREAD

from your 1 kilometer

radius spread to another 1

kilometer radius

Hang on every gate your marketing tarpaulins train your leaders to do the same

6. SATURATEsaturate your strategic WDMs with your presence

make sure that supply of our products

are available and sufficient

7. SUSTAIN

sustain the momentum and start building your network

teach, train and empower your leaders to sustain momentum and growth of your business

KPI (Key Performance Indicators)

THE 7-s strategy1. STUDY

2. SAMPLE3. SURVEY

4. SELL5. SPREAD

6. SATURATE7. SUSTAIN