the 7s marketing strategy

10
THE 7-S MARKETING STRATEGY

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Post on 18-Nov-2014

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Marketing


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Market your product within your neighbourhood using the very basic 7s strategy. Duplicate and leverage the strategy to your team members to sustain and increase income.

TRANSCRIPT

Page 1: The 7s Marketing Strategy

THE 7-S MARKETING STRATEGY

Page 2: The 7s Marketing Strategy

the STRATEGY can only work when you have a

TARGET MARKETWalking Distance Market (W.D.M.)

Page 3: The 7s Marketing Strategy

1. STUDY 1. your website2. brochures3. keynote/powerpoint4. product knowledge materials

Page 4: The 7s Marketing Strategy

2. SAMPLE

be the product of your product!

Just Use it!and Share your Story!

Page 5: The 7s Marketing Strategy

3. SURVEY

survey your 1 kilometer radius neighborhood

prospect your Walking Distance Market

Page 6: The 7s Marketing Strategy

4. SELL

benefit selling

present to them your product as

“THE BEST CHOICE!”

do product demo

Page 7: The 7s Marketing Strategy

5. SPREAD

from your 1 kilometer

radius spread to another 1

kilometer radius

Hang on every gate your marketing tarpaulins train your leaders to do the same

Page 8: The 7s Marketing Strategy

6. SATURATEsaturate your strategic WDMs with your presence

make sure that supply of our products

are available and sufficient

Page 9: The 7s Marketing Strategy

7. SUSTAIN

sustain the momentum and start building your network

teach, train and empower your leaders to sustain momentum and growth of your business

KPI (Key Performance Indicators)

Page 10: The 7s Marketing Strategy

THE 7-s strategy1. STUDY

2. SAMPLE3. SURVEY

4. SELL5. SPREAD

6. SATURATE7. SUSTAIN