the 7s marketing strategy
DESCRIPTION
Market your product within your neighbourhood using the very basic 7s strategy. Duplicate and leverage the strategy to your team members to sustain and increase income.TRANSCRIPT
THE 7-S MARKETING STRATEGY
the STRATEGY can only work when you have a
TARGET MARKETWalking Distance Market (W.D.M.)
1. STUDY 1. your website2. brochures3. keynote/powerpoint4. product knowledge materials
2. SAMPLE
be the product of your product!
Just Use it!and Share your Story!
3. SURVEY
survey your 1 kilometer radius neighborhood
prospect your Walking Distance Market
4. SELL
benefit selling
present to them your product as
“THE BEST CHOICE!”
do product demo
5. SPREAD
from your 1 kilometer
radius spread to another 1
kilometer radius
Hang on every gate your marketing tarpaulins train your leaders to do the same
6. SATURATEsaturate your strategic WDMs with your presence
make sure that supply of our products
are available and sufficient
7. SUSTAIN
sustain the momentum and start building your network
teach, train and empower your leaders to sustain momentum and growth of your business
KPI (Key Performance Indicators)
THE 7-s strategy1. STUDY
2. SAMPLE3. SURVEY
4. SELL5. SPREAD
6. SATURATE7. SUSTAIN