the 25 minute mba

THE 25 MINUTE MBAHow To Anchor Projects in Real Business Results

Rohn Jay Miller | AlphaBeta LLC | June 2010

“A studio is just a f***** tape recorder with a bunch of knobs --John Lennon

Rule 1: Business strategy should be simple

VISIONPEOPLEPROCESSDATAISSUESTRACTION

Business plans should be 10 / 20 / 30

ASK THE CLIENT FOR INFORMATION

•ORGANIZATION CHART•INITIATIVES FOR 2010•SALES PRESENTATIONS•MARKETING COLLATERAL•PROCESSES + PROCEDURES•LIST OF TOP CLIENTS•MINUTES FROM MEETINGS•TOURS

BUSINESS ECO-SYSTEM

Wow, it’s notabout me…

Rule 3: Define the challenge as a business problem

DEFINE THE BUSINESS PROBLEM

MAKE MONEY, REDUCE COSTS

Rule 4: Sell to the boss….and the boss’s boss

BETTER WAYS TO SPEND

“Mutually exclusive,Collectively exhaustive”

MECE

MECE: Mutually exclusive, comprehensively encompassing

FrameOrganizeCollectUnderstandSynthesize

FRAMING + THE HYPOTHESIS

Don’t be afraid of modeling

“A spreadsheet is just a piece of paper with a lot of macros + pie charts” --Rohn Jay Miller

BUSINESS CASE = DEFENSIBLE PREMISE

Tell the Story

TELL THE STORY

Adoption of change curve

+ “Crossing the chasm”

This is where the smartest managers

are

The Title of Every Slide Should be an Insight

• Business plans should be simple + clear• Save money or increase profits• Define the problem -- MECE• Ask the client for information• Research / Presentations / Management• Models are good guesses• Tell the Story• Cross the Chasm

Books

• Good to Great• The McKinsey Mind (+ The McKinsey Engagement) • The Innovators Dilemma • Traction • Presentation Zen

ROHN JAY MILLERManaging PartnerAlphaBeta LLC1801 Dupont Avenue SouthMinneapolis, MN 55403

+1 (612) 749-0803rmiller@alphabetadesign.comwww.alphabetadesign.com