the 25 minute mba
DESCRIPTION
How to ground your projects in real, measurable business value--in 25 minutes.TRANSCRIPT
THE 25 MINUTE MBAHow To Anchor Projects in Real Business Results
Rohn Jay Miller | AlphaBeta LLC | June 2010
“A studio is just a f***** tape recorder with a bunch of knobs --John Lennon
Rule 1: Business strategy should be simple
VISIONPEOPLEPROCESSDATAISSUESTRACTION
Business plans should be 10 / 20 / 30
ASK THE CLIENT FOR INFORMATION
•ORGANIZATION CHART•INITIATIVES FOR 2010•SALES PRESENTATIONS•MARKETING COLLATERAL•PROCESSES + PROCEDURES•LIST OF TOP CLIENTS•MINUTES FROM MEETINGS•TOURS
BUSINESS ECO-SYSTEM
Wow, it’s notabout me…
Rule 3: Define the challenge as a business problem
DEFINE THE BUSINESS PROBLEM
MAKE MONEY, REDUCE COSTS
Rule 4: Sell to the boss….and the boss’s boss
BETTER WAYS TO SPEND
“Mutually exclusive,Collectively exhaustive”
MECE
MECE: Mutually exclusive, comprehensively encompassing
FrameOrganizeCollectUnderstandSynthesize
FRAMING + THE HYPOTHESIS
Don’t be afraid of modeling
“A spreadsheet is just a piece of paper with a lot of macros + pie charts” --Rohn Jay Miller
BUSINESS CASE = DEFENSIBLE PREMISE
Tell the Story
TELL THE STORY
Adoption of change curve
+ “Crossing the chasm”
This is where the smartest managers
are
The Title of Every Slide Should be an Insight
• Business plans should be simple + clear• Save money or increase profits• Define the problem -- MECE• Ask the client for information• Research / Presentations / Management• Models are good guesses• Tell the Story• Cross the Chasm
Books
• Good to Great• The McKinsey Mind (+ The McKinsey Engagement) • The Innovators Dilemma • Traction • Presentation Zen
ROHN JAY MILLERManaging PartnerAlphaBeta LLC1801 Dupont Avenue SouthMinneapolis, MN 55403
+1 (612) [email protected]