the 2014 digital marketer webinar

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2014 Digital Marketer

Bill Tancer, GM Global Research

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Bill Tancer, our resident data expert

► Resident data expert

► Author of Click: What Millions of People do Online and Why it Matters and Everyone’s a Critic – Winning Customers in a Review-Driven World

Agenda:

► Marketers’ plans and challenges for 2014

► Mobile tipping point

► Age of social media

► Conclusion

Introducing today’s presenter

GM of Global ResearchExperian Marketing Service@billtancer

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Experian Marketing Services:Marketing as a conversation

Strategy, Measurement, Program Management

Data and identity resolution

Targeting

Cross-channel campaign management

SegmentationProfiling

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Integrating the channelMarketers have big plans for 2014

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Cross-channel begins from within

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Barriers to integrationEleven reasons

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Role of the channel

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Marketing challenges beyond the channel

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Data quality challenges

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Customer-centric marketing and linkage

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The mobile tipping point

“Mobile Sets Record Christmas Day – 48% of all Web Traffic, up 28% from 2012” - IBM

“Mobile Sales Reached 26% of all Online Sales on Thanksgiving” – Mobile Commerce Daily

“Mobile rules Walmart: Accounted for 53% of Thanksgiving traffic, new mobile customers up 3 times” – VentureBeat

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PersonalsQuick facts 15% of smartphone owners

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Cross-channel plans

In an EMS global study, what percentage of marketers reported that they plan to run cross-channel marketing campaigns in 2014?

80%

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Mobile, email and the mobile-combo

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Mobile-combo and email opens

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Mobile-combo and revenue per open

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Changing attitudes towards mobile advertising

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The age of social media

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Social and email

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Have questions?

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As a reminder, we will be sending a link to the recording and webinar deck tomorrow afternoon.

Upcoming webinars:

April 24 at 1:00 PM EST

2014 Holiday Planning

May 21 at 1:00 PM EST

Back-to-School Insights

Conclusion