text marketing - could it be time to join the text revolution

Text Marketing - Could It Be Time to Join the Text Revolution

American Idol made it famous with "Text the word Vote to

5702."

Now you see it in commercials. For example, PF Chang's "Text the word

IGNITE to ___."

It is becoming more common place especially with cell phone users

under 40. For example, if you want to learn more about my company you can text the word "profits" to

94932.

Are you wondering if this method of marketing is cost effective? Are you

overwhelmed by all the new marketing options available to you

in this electronic age?

It may be time for you to review your marketing plans to see if Text Message Marketing (TMM) makes

sense for you.

For many businesses TMM is an ideal way to connect with their

clients and would-be clients.

A TMM campaign can be setup quickly and easily and is much more affordable than traditional forms of

advertising such as billboards or print ads.

If you are wondering if TMM is a smart move for your business

consider the following:

Where are you spending your advertising dollars now and are you getting a significant return on your

advertising investments?

Would it make sense for you to implement a campaign that has

instant results?

Does your current advertising reward your loyal customers?

Can you engage your customers real-time for surveys and contests?

The owner of an upscale massage therapy business was struggling with

an advertising dilemma.

She was frustrated, spending thousands of dollars annually on

print and pay-per-click advertising.

After a fairly simple review, we decided that her advertising

investments were not paying off.

Together, we created a streamlined text messaging and online

advertising campaign for her that allows her to make real-time

changes and reduced her advertising cost by almost 30%.

She began to receive calls and texts within a few weeks of implementing

her new campaign.

Here are some reasons that many small businesses are launching Text

Message Marketing Campaigns:

Targeted Market -- People have to opt-in to receive your messages, so

the only people who get the messages are those interested in

hearing and buying from you.

Effective Response -- 97% of people read their text messages.

This is much higher than traditional mail campaigns.

Voice of the Customer -- You can engage your clients with surveys and

contests.

Controlled Delivery -- TMM is immediate, and you can schedule

the time and day for your messages to be delivered.

Affordable -- TMM is much more affordable than traditional

advertising and it's Eco Friendly--NO PAPER!

Flexible -- You can adapt your TMM campaign anywhere,

anytime...having a slow day--send a TEXT!

To recap, TMM offers increased customer loyalty, a quick and easy

way to reach your target market, and instant delivery at a

lower cost than other advertising...so what are you waiting

for? Get Texting!