tell your story and go viral!

Anne-Lie Lokko

Social media workshopGet to know your neighbour

Tell your story and go viral!10 -11 October 2016

Alandica Kultur & Kongress House Mariehamn, Åland, Finland

ANNE-LIE LOKKO @LOKKOMOTION

MEDIA PLATFORMS HAS CHANGED

Everyone is forced to be a reporter, a photographer, and tell the world whats going on.

Fotografiska 2016

Sport

Young people in Jönköping

Horses

Young people in Gävleborg

Young people in Hudiksvall

Famous people

Gamers

School

Cultur

Tech & social mediaPolitik & Media

Twittercensus 2015 by @intellcta

WHO VIEWED

WHAT DO THEY WANT TO KNOW?

HOW CAN WE HELP?

Publish - Adequate - Information - Now

PERSONA• A stereotype ideal customer• Fictional• Generalized

characters• Data• Behavor pantern• Their goal• Their needs

Sarah Seaside

She is using

Sarah get some different newsletter, using social media, having personal contacts and attend to courses to stay updated for her work.

She is 34 years old. Married. Two kids, 6 and 10 years old.She likes gardening, yoga and fishing.

Sarah is project leader at AirWaterLife Org. in Finland.Sarah’s team is working with the Finnish Water Protection Action Plan.and she has 5 colleges, one is working in Mariehamn.

to keep in touch with her friends. She likes to share photos on

Sarah also look at for inspiration. and know-how, for example she sees TED talk show..

Playing PokemonGo togehter with her children

AirWaterLife Org. have and

Sarah has but she never use it.

WHAT DO WE WANT OUR PERSONA TO KNOW?

WHERE ARE OUR PERSONA?

SOCIAL MEDIA

HOME

FOCUS

POTENTIAL REACH

» Sweden 6 200 000 p» Finland 2 600 000 p» Åland 17 000 p

POTENTIAL REACH

PROFILE

GROUP“Get to know your neighbour” is a closed group for participants of alike named events organized by Östersjöfonden. The aim of this group is to provide a free and fun platform for unofficial contacts and discussion on Baltic Sea and water protection issues for members from Finland, Åland and Sweden. Share your news, post about your events, make a shout-out for project partners, ask for contacts or test your idea on colleagues. Let’s get to know each other more and find new possibilities for cooperation!

EVENT

INVITE & SHARE EVENT

EVENTIf you want to participate in our project “Blått för Östersjön” wear something blue the 13th of May 2016.

PAGE

TEXT, PHOTO, CALL TO ACTION

PHOTO

LIKE, COMMENT & SHARE

STREAMING

JOIN!

FACEBOOK ADVERTISING» Target your audience» Location» Age» Interest» …

LEARN FROM STATISTICS

YES - A PHOTO APP

HASHTAG

HASHTAG RELATED TO #ÖSTERSJÖN

• BalticSea• Gotland• Öland• Klimat• Miljö• Sea

MENTIONED?@yourname#YourHashtag

OR

Checked in at your place?

YOUR PROFILE

PINNED TWEET

TWITTER - FOLLOW • Branch, industry• Colleagues• Experts• Journalists, Media• Friends• Interests, Hobbies

TWEET» max 140 character?» @mention» http://linkto» #max2hastag» photo» livestreaming - Periscope

RETWEET» Retweeting another Tweet

HASHTAG - TWITTER• #story4sea• #BalticSea• #Östersjön• #BalticSea

LISTS

UPLOAD, FOLLOW, LIKE & SHARE

TILLSAMMANS GÖR VI SKILLNAD

YOUR PROFILE• Name• Photo • Your professional

headline• Summary• Experience

ADD EACH OTHER!

COMPANY PAGE ON LINKEDIN

POST ON COMPANY PAGE

YOUR NEWSROOM & YOU CAN LIKE & SHARE EACH OTHERS POST

LINKEDIN GROUPS

LINKEDIN ARTICLE

24 HOURS, GEOPOSITION, FILTER

GONE

PokemonGo the game summer 2016

Meerkat, star app of 2015, is officially dead

techcrunch.com/2016/09/30/meerkat-star-of-2015-is-officially-dead/

BORN

WHAT’S NEXT?

Make it so good so itsshareable!!

Sharing is caring!

Just do good shit.

ANNE- LIE LOKKO @LOKKOMOTION ADDFRIENDS