technopreneur open day 2012 · •effectual principles are always in red • causal principles...

TECHNOPRENEUR

OPEN DAY 2012TOD Strategic Partner: Strategic Partner:

OPEN DAY 2012

Three things I want to Three things I want to

share with you today

Who are we?Who are we?Who are we?Who are we?

PassionatelyPassionatelyPassionatelyPassionately MAD!MAD!MAD!MAD!

What we do?What we do?What we do?What we do?We are MAD with We are MAD with We are MAD with We are MAD with We are MAD with We are MAD with We are MAD with We are MAD with

a Mission!a Mission!a Mission!a Mission!

1000

Entrepreneurs

Achieving USD

MAD with a Mission!MAD with a Mission!MAD with a Mission!MAD with a Mission!

Achieving USD

1m Turnover by

2015

Community Membership

• BizStart

Entrepreneur Academy

• Ideation

• Startup

• Growth & Expansion Incubation

• Business support

• Market Access

Entrepreneurs-Online.Asia

1000/1M Vision

• BizStart

• WomenConnect

• Partner Community

• Market Access

• Funding Access

• Hub ecosystem

• Ideas Acceleration Program

• KeJUT

• Venture Acceleration Program

• Global Entrepreneurs Expansion

Program

•ASEAN Co-Incubation Alliance

MAD-Online.Asia

Mobile Developers /

Content Creators

Hardware / Platform Providers

End Customers / Subscribers

• Icon recipients

• MOBIG

• Entreprenuer

groups etc

• Nokia

• Microsoft

• RIM

• etc

• Mobile

subscriber

• Enterprises

• FB/Friendster

The Hub EcosystemThe Hub EcosystemThe Hub EcosystemThe Hub Ecosystem

mHub(example)

Funding Partners

Commercial Partners / Content

Aggregators

Mobile Service

Provider/ App Stores

• Cradle

• Crystal Horse

Investment

• Venture Capital

• MAD

• iSentric

• MOBIG

• BizStart Comm

• FB/Friendster

• Maxis

• Celcom

• Apple Store

• MS Store etc

Mobile SaaS / Internet Social

MADMADMADMAD FocusFocusFocusFocus

Mobile SaaS / Cloud

Internet Biz

Social Gaming

EffectuationEffectuationEffectuationEffectuation

• Effectual principles are always in red

• Causal principles (blue) what is taught in bschool

Where to Start?Where to Start?Where to Start?Where to Start?

12

• Means. The basis for decisions

and new opportunities:

– Who I am

• Goals. Given (based on predictions)

Where to Start?Where to Start?Where to Start?Where to Start?

13

– What I know

– Whom I know

• Expected Return.

Calculate upside potential

and pursue the (risk

adjusted) best opportunity.

Risk, Return & ResourcesRisk, Return & ResourcesRisk, Return & ResourcesRisk, Return & Resources

14

• Affordable Loss.

Calculate downside potential and risk

no more than you can afford to lose.

adjusted) best opportunity.

Competition. Set up transactional

relationships with customers and

suppliers.

Attitude Towards OthersAttitude Towards OthersAttitude Towards OthersAttitude Towards Others

15

Partnership. Build your “future” together with

customers, suppliers and even prospective

competitors.

• Leverage Surprises.

Surprises can present new opportunities.

• Avoid Surprises.

Surprises, the UnknownSurprises, the UnknownSurprises, the UnknownSurprises, the Unknown

16

To the extent we can predict the future, we can control it.

⇒ PLAN

Underlying Logic & What to DoUnderlying Logic & What to DoUnderlying Logic & What to DoUnderlying Logic & What to Do

17

To the extent we can control the

future, we don’t need to predict it.

⇒⇒⇒⇒ CO-CREATE

Managerial Thinking (Causal)

Distinguishing Characteristic

Selecting between given means to achieve a pre-determined goal

Entrepreneurial Thinking (Effectual)

Distinguishing Characteristic

Imagining a possible new end using a given set of means

IMAGINED

ENDS

GIVEN MEANSM1

CAUSAL vs. EFFECTUAL REASONING

Causal Causal Causal Causal vsvsvsvs EffectualEffectualEffectualEffectual

GIVEN MEANS

GIVEN

GOAL

GIVEN MEANSM1

M2

M3

M4

M5

M1M2M3

M4M5

MEANS

WHO I AM

WHAT I KNOW

EFFECTUATION IN ACTION

NEW

MEANS

NEW

GOALS

EXPANDING CYCLE OF RESOURCESMEANS

CHANGES

IN THE

ENVIRONMENT

GOALS

WHAT CAN

I DO?

INTERACT

WITH PEOPLE

I KNOW

STAKEHOLDER

COMMITMENTS

Effectuation in ActionEffectuation in ActionEffectuation in ActionEffectuation in Action

WHAT I KNOW

WHO I KNOW

DEAD END

OPPORTUNITY

ON HOLD

NEW FIRMS, NEW PRODUCTS OR NEW MARKETS

GOALS

NO COMMITMENT CONSTRAINTS

ENVIRONMENT

CONVERGING CYCLE OF CONSTRAINTS ON GOAL

I DO? I KNOW

Moving from Idea to Moving from Idea to Moving from Idea to Moving from Idea to BusinessBusinessBusinessBusiness

• 3 months intensive3 months intensive3 months intensive3 months intensive• Workshops, field Workshops, field Workshops, field Workshops, field

assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support assignments/tasks, support groups, networking, talks, groups, networking, talks, groups, networking, talks, groups, networking, talks, mentorsmentorsmentorsmentors

• A NoA NoA NoA No----fee program for fee program for fee program for fee program for BizStartBizStartBizStartBizStart, , , , WomenConnectWomenConnectWomenConnectWomenConnect, , , , KeJUTKeJUTKeJUTKeJUT

Knowledge NuggetsKnowledge NuggetsKnowledge NuggetsKnowledge Nuggets

Vincent ChewVincent ChewVincent ChewVincent ChewD’ProgressionD’ProgressionD’ProgressionD’Progression

MaresaMaresaMaresaMaresa NgNgNgNgAction CoachAction CoachAction CoachAction Coach

What do we stand for?What do we stand for?What do we stand for?What do we stand for?

My MAD Audacious Dreams My MAD Audacious Dreams My MAD Audacious Dreams My MAD Audacious Dreams (MAD)(MAD)(MAD)(MAD)

KoperasiKoperasiKoperasiKoperasi JaringanJaringanJaringanJaringan

UsahawanUsahawanUsahawanUsahawan TeknologiTeknologiTeknologiTeknologi

Wilayah Persekutuan Wilayah Persekutuan Wilayah Persekutuan Wilayah Persekutuan

BhdBhdBhdBhd

KoperasiKoperasiKoperasiKoperasi JaringanJaringanJaringanJaringan

UsahawanUsahawanUsahawanUsahawan TeknologiTeknologiTeknologiTeknologi

PulauPulauPulauPulau PinangPinangPinangPinang BhdBhdBhdBhd

����

Community Capability Access

BhdBhdBhdBhd

KoperasiKoperasiKoperasiKoperasi JaringanJaringanJaringanJaringan

UsahawanUsahawanUsahawanUsahawan TeknologiTeknologiTeknologiTeknologi

Sabah Sabah Sabah Sabah BhdBhdBhdBhd

KoperasiKoperasiKoperasiKoperasi JaringanJaringanJaringanJaringan

UsahawanUsahawanUsahawanUsahawan TeknologiTeknologiTeknologiTeknologi

SelangorSelangorSelangorSelangor BhdBhdBhdBhd

����

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MAD-Online.asia

Upcoming ProgramsUpcoming ProgramsUpcoming ProgramsUpcoming Programs

Market ValidationASEAN Co-Incubation

Alliance

Venture Acceleration

Program

Tuesdays:

2:30 – 5:00pm

Mark Your Calendar!!!Mark Your Calendar!!!Mark Your Calendar!!!Mark Your Calendar!!!

June 28 2012 June 28 2012 June 28 2012 June 28 2012 Focus: Internet BizFocus: Internet BizFocus: Internet BizFocus: Internet Biz

April 16 April 16 April 16 April 16 –––– Jun 30 Jun 30 Jun 30 Jun 30 Batch #1Batch #1Batch #1Batch #1

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Focus: Internet BizFocus: Internet BizFocus: Internet BizFocus: Internet Biz

Startup

MalaysiaAugust/Sept 2012 August/Sept 2012 August/Sept 2012 August/Sept 2012

Dare Dare Dare Dare BizStartBizStartBizStartBizStart 2012201220122012Oct 2012Oct 2012Oct 2012Oct 2012

Oct 2012Oct 2012Oct 2012Oct 2012

If you are a

startup..

Join the Startup Movement!Join the Startup Movement!Join the Startup Movement!Join the Startup Movement!

Malaysia Startup Club

Thank you!!!

Andrew Wong

MAD Incubator

andwtf@incubator.com.myandwtf@incubator.com.my

Facebook: Andrew Wong

mad incubator

Twitter: madincubator

HP No.: 0163438802