tech trends: what's new, what's important in 2013

Technology Trends: What's new, What's important

Amelia Northrup-SimpsonTRG Arts

Chorus America 2013

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MOBILESOCIAL MEDIA

DATABIG(& small)

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SEARCH

TWEET

EMAIL

BLOG

TEXT

CALL

SHOP

UPDATE

& MORE

& MORE

& MORE

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90% of all data ever has been created in the last two years

2,500,000,000, 000,000,000

bytes a day

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Start Small.

Take care of your data so that

your data can take care of you.

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DATAREVENUEPEOPLE

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85-95% of households38%-66% of revenue

5-15% of households13%-38% of revenue

.5-2% of households20-40% of revenueMVP

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CRM system

Collect contact info

Track donations

• affordable• Donors first

• Email list• Ticket info

• consistent• updated• versioned

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85-95% of households38%-66% of revenue

5-15% of households13%-38% of revenue

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4 out of 5 new patrons leave…

and never come back.

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CRM system

Collect contact info

Track donations

• affordable• Donors first

• Email/mail list• Ticket info

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Collect contact information--How?

• Online sales (Brown Paper Tickets=win)– Ask for name, street address, email & phone– Require those fields– Verify email by having them type it twice

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Collect contact information--How?

What else?• Alvin Ailey School “Ambassadors” collect cards

from audience during intermission• Volunteers help patrons fill out cards in ticket

line to “speed up the process”• Audience survey in program with raffle• Fill out the card, keep the pen• Hershey’s kiss or $1 off next ticket for contact

info

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CRM system

Collect contact info

Track donations

• Track everything

• affordable

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Cheap (& free) CRM systems

• Total-Info (Easyware)• eTapestry (Blackbaud)• DonorPerfect• Artful.ly (Fractured Atlas)

More: NTEN 2011 Consumers Guide to Low Cost Donor Management Systems

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What’s new?

as a crucial marketing toolDATA

New focus on

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What’s important?

1. Collecting & keeping data on your donors and MVP’s

2. Collecting ticket-buyer contact & transaction information

3. USING the data you collect

Homework: Improve data collection

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MOBILE

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BY THE NUMBERS

61%

72%

% of U.S. mobile consumers who now own smartphones

% of newly acquired devicesthat are smartphones

Source: comScore Mobile Future in Focus, 2013; Pew Internet & American Life Project

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BY THE NUMBERS

125Smartphones owned by

50Tablets owned by

million

million

more smartphones than toilets

Source: comScore Mobile Future in Focus, 2013

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1 in 3 minutes spent online is now spent beyond the PC

Source: comScore Mobile Future in Focus, 2013

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Mobile Options: Apps vs. Websites

App• “live” on the user’s phone

• Once installed, becomes a direct channel via push notifications

• May only be accessible from certain types of devices

• Custom-designed or through a template

Website• “live” on the web

• needed for access and search discovery

• Accessible from all types of mobile devices

• “responsive design”-detects the type of device

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Mobile Options: Apps vs. Websites

AppArts-specific• Instant Encore• POP/CloudTix

General• Mobile Roadie• GuideByCell

WebsiteResponsive design• Square Space

• Pre-optimized templates/plug-ins for systems like WordPress, Drupal, Joomla, etc.

• Groupanizer (for choruses)

34Source: http://gciad.com/

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Think about content…

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What’s new?

Continues to rise

Options getting cheaper

Needs your attention

MOBILE

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What’s important?

1. Assess your mobile presence.

2. Find out who’s watching.

3. Now is the time to act.

Next steps homework: Check out your site on different devices &

your mobile traffic in Google Analytics

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SOCIAL MEDIA

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Facebook

LinkedIn

TumblrInstagram

Pinterest

YouTubeTwitter

Others?

41 Source: Frank N. Magid Associates, “Facebook Fatigue – Fact or Fiction?”, March 2013Based on a study of 2,000 social media users aged 12-64.

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SOCIAL MEDIA:THE BASICS

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WHO

Who are you talking to?

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WHATWhat is

getting shared?

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WHERE

Where do you have the best conversations?

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WHENWhen do you get the best response?

• time of day • day of week• “the day of a concert”• “when I ask a

question”

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WHYWhy do you use each network?

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Amelia Northrup-Simpson@TRGArtsAnorthrup-simpson@trgarts.com