tech trends: what's new, what's important in 2013
DESCRIPTION
Technology moves fast. It's hard to keep up with all the shiny new apps, devices, social networks and overall technology trends--and still do all the things you need to in order to market your chorus. This session, presented by Amelia Northrup-Simpson at the 2013 Chorus America conference, focuses on the top technology trends and concerns you may need to act on in the coming year, including big data for arts organizations, mobile technology, and where to focus your social media efforts.TRANSCRIPT
Technology Trends: What's new, What's important
Amelia Northrup-SimpsonTRG Arts
Chorus America 2013
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MOBILESOCIAL MEDIA
DATABIG(& small)
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SEARCH
TWEET
BLOG
TEXT
CALL
SHOP
UPDATE
& MORE
& MORE
& MORE
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90% of all data ever has been created in the last two years
2,500,000,000, 000,000,000
bytes a day
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Start Small.
Take care of your data so that
your data can take care of you.
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DATAREVENUEPEOPLE
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85-95% of households38%-66% of revenue
5-15% of households13%-38% of revenue
.5-2% of households20-40% of revenueMVP
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CRM system
Collect contact info
Track donations
• affordable• Donors first
• Email list• Ticket info
• consistent• updated• versioned
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85-95% of households38%-66% of revenue
5-15% of households13%-38% of revenue
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4 out of 5 new patrons leave…
and never come back.
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CRM system
Collect contact info
Track donations
• affordable• Donors first
• Email/mail list• Ticket info
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Collect contact information--How?
• Online sales (Brown Paper Tickets=win)– Ask for name, street address, email & phone– Require those fields– Verify email by having them type it twice
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Collect contact information--How?
What else?• Alvin Ailey School “Ambassadors” collect cards
from audience during intermission• Volunteers help patrons fill out cards in ticket
line to “speed up the process”• Audience survey in program with raffle• Fill out the card, keep the pen• Hershey’s kiss or $1 off next ticket for contact
info
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CRM system
Collect contact info
Track donations
• Track everything
• affordable
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Cheap (& free) CRM systems
• Total-Info (Easyware)• eTapestry (Blackbaud)• DonorPerfect• Artful.ly (Fractured Atlas)
More: NTEN 2011 Consumers Guide to Low Cost Donor Management Systems
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What’s new?
as a crucial marketing toolDATA
New focus on
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What’s important?
1. Collecting & keeping data on your donors and MVP’s
2. Collecting ticket-buyer contact & transaction information
3. USING the data you collect
Homework: Improve data collection
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MOBILE
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BY THE NUMBERS
61%
72%
% of U.S. mobile consumers who now own smartphones
% of newly acquired devicesthat are smartphones
Source: comScore Mobile Future in Focus, 2013; Pew Internet & American Life Project
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BY THE NUMBERS
125Smartphones owned by
50Tablets owned by
million
million
more smartphones than toilets
Source: comScore Mobile Future in Focus, 2013
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1 in 3 minutes spent online is now spent beyond the PC
Source: comScore Mobile Future in Focus, 2013
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Mobile Options: Apps vs. Websites
App• “live” on the user’s phone
• Once installed, becomes a direct channel via push notifications
• May only be accessible from certain types of devices
• Custom-designed or through a template
Website• “live” on the web
• needed for access and search discovery
• Accessible from all types of mobile devices
• “responsive design”-detects the type of device
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Mobile Options: Apps vs. Websites
AppArts-specific• Instant Encore• POP/CloudTix
General• Mobile Roadie• GuideByCell
WebsiteResponsive design• Square Space
• Pre-optimized templates/plug-ins for systems like WordPress, Drupal, Joomla, etc.
• Groupanizer (for choruses)
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Think about content…
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What’s new?
Continues to rise
Options getting cheaper
Needs your attention
MOBILE
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What’s important?
1. Assess your mobile presence.
2. Find out who’s watching.
3. Now is the time to act.
Next steps homework: Check out your site on different devices &
your mobile traffic in Google Analytics
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SOCIAL MEDIA
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TumblrInstagram
YouTubeTwitter
Others?
41 Source: Frank N. Magid Associates, “Facebook Fatigue – Fact or Fiction?”, March 2013Based on a study of 2,000 social media users aged 12-64.
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SOCIAL MEDIA:THE BASICS
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WHO
Who are you talking to?
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WHATWhat is
getting shared?
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WHERE
Where do you have the best conversations?
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WHENWhen do you get the best response?
• time of day • day of week• “the day of a concert”• “when I ask a
question”
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WHYWhy do you use each network?
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