talant strategy and management

How To Socialize Your

Talent Strategy: Making

Social Media Matter

Brett Farmiloe, @thatpassionguy

Today’s Mission

The Road

#rshouston

Social Recruitment In Simple Terms

3 Things Every Company Needs

Social Media FAQs

www.facebook.com/pursuethepassion

www.youtube.com/pursuethepassion

www.twitter.com/thatpassionguy

www.pursuethepassion.com

Our Boss

Saw a changing world…

Social Media Managers

Social Recruitment in Simple Terms

Social Recruitment is an Online Career Fair*

You Set Up a Booth

You Talk to People

You Get People To Apply

3 Things That Need to be Part of Your Strategy

Significance

www.facebook.com

400 million active users.

50% of those active users log in on any given day.

Average user spends 55 minutes per day

More than 5 billion pieces of content shared each

week.

More than 1.5

Million local

businesses have active pages.

www.facebook.com/fairwinds

Facebook is an Internet

>=

Facebook has given small companies a presence.

www.facebook.com/thedriskill

It’s given big business a personality.

www.facebook.com/sportchaletcareers

And it’s given recruiters a talent channel

www.facebook.com/stjosephshospital

How do you use Facebook to recruit?

Step 1: Build a Facebook

Page

http://www.facebook.com/pages/create.php

Post Media

Create a content schedule

Step 2: Find Your Community

Get 25 fans

Reserve Your Facebook URL:http://facebook.com/username

www.facebook.com/htstaffing

Then, promote to the masses

Step 3: Include Your Jobs

Make Content Sharablewww.facebook.com/hcssdreamjobs

FacebookStats of Use

Effective Content

ZachHubbell

www.twitter.com

LinkedInHow it began

How to Connect

LinkedInhow it's used (more of a

directory)how to search for candidates building an employment brand

who to connect with

Why?

#rsdfw

Real time micro blogging site

• 140 Characters• Very Open Format• Powerful Real Time Search

What is Twitter?

Listen and Start Conversations…

Listening to Candidates

The “Cisco Kid”

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."

#rshouston

Respond & Answer Questions…

Questions usually come in through your @replies tab.

Last, but not least…promote your jobs.

Twitter- A search engine too popular to be ignored.

www.twitter.com

MobileUsage stats

Who in here doesn't have a cell phone?

Would you turn around on your drive into work to get it if you left it?

The difference between shrinking your careers site to fit a mobile

screen and optimizing itText campaigns

Why it works

SEOGreat example is Dignity Memorial

they went from not being in the game to having Google’s first page from a

3-5 month timeline of our consultative efforts

PPCWhat is it?

Who do you reach?cost effective

can change strategy as you go

Video no longer new

who should be in itwhat do I do with it?

#3 Home Base

Top 4 Social Media FAQ’s

How Do I Get Buy In?

Are your candidates using social media?

PPC Ads

Are Your Competitors Using Social Media?

Think about the new workforce.

Just Do It.

How Do I Measure Social Media?

Number of Fans & Followers

Number of Interactions

Interactions = Advertisements

Traffic

Advanced Metrics

• Google Analytics• Radian 6

What Do You Do About Negative Comments?

People are more conscious of what they say.

Turn a Negative Into a Positive.

Delete & Block.

Let Your Community Handle It.

Prohibit it from ever happening.

How much time should I spend?

Ways To Save Time

• Facebook.com/twitter• Twitterfeed.com• TweetBeep.com• Ping.fm • TweetLater.com• TweetDeck• RSS Your Twitter Search• iPhone - Echofon, Tweetie, Twitterberry

You Get Out What You Put In

AnalyticsSo many tools, so little time

getting startedwhich tools are right for me

dos and donts

Questions?

Brett FarmiloeBrett@jobing.com(602) 405-4390Facebook.com/brettfarmiloeTwitter.com/thatpassionguyLinkedin.com/in/brettfarmiloe

My Book: http://bit.ly/ptpbook