talant strategy and management
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How To Socialize Your
Talent Strategy: Making
Social Media Matter
Brett Farmiloe, @thatpassionguy
Today’s Mission
The Road
#rshouston
Social Recruitment In Simple Terms
3 Things Every Company Needs
Social Media FAQs
www.facebook.com/pursuethepassion
www.youtube.com/pursuethepassion
www.twitter.com/thatpassionguy
www.pursuethepassion.com
Our Boss
Saw a changing world…
Social Media Managers
Social Recruitment in Simple Terms
Social Recruitment is an Online Career Fair*
You Set Up a Booth
You Talk to People
You Get People To Apply
3 Things That Need to be Part of Your Strategy
Significance
www.facebook.com
400 million active users.
50% of those active users log in on any given day.
Average user spends 55 minutes per day
More than 5 billion pieces of content shared each
week.
More than 1.5
Million local
businesses have active pages.
www.facebook.com/fairwinds
Facebook is an Internet
>=
Facebook has given small companies a presence.
www.facebook.com/thedriskill
It’s given big business a personality.
www.facebook.com/sportchaletcareers
And it’s given recruiters a talent channel
www.facebook.com/stjosephshospital
How do you use Facebook to recruit?
Step 1: Build a Facebook
Page
http://www.facebook.com/pages/create.php
Post Media
Create a content schedule
Step 2: Find Your Community
Get 25 fans
Reserve Your Facebook URL:http://facebook.com/username
www.facebook.com/htstaffing
Then, promote to the masses
Step 3: Include Your Jobs
Make Content Sharablewww.facebook.com/hcssdreamjobs
FacebookStats of Use
Effective Content
ZachHubbell
www.twitter.com
LinkedInHow it began
How to Connect
LinkedInhow it's used (more of a
directory)how to search for candidates building an employment brand
who to connect with
Why?
#rsdfw
Real time micro blogging site
• 140 Characters• Very Open Format• Powerful Real Time Search
What is Twitter?
Listen and Start Conversations…
Listening to Candidates
The “Cisco Kid”
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
#rshouston
Respond & Answer Questions…
Questions usually come in through your @replies tab.
Last, but not least…promote your jobs.
Twitter- A search engine too popular to be ignored.
www.twitter.com
MobileUsage stats
Who in here doesn't have a cell phone?
Would you turn around on your drive into work to get it if you left it?
The difference between shrinking your careers site to fit a mobile
screen and optimizing itText campaigns
Why it works
SEOGreat example is Dignity Memorial
they went from not being in the game to having Google’s first page from a
3-5 month timeline of our consultative efforts
PPCWhat is it?
Who do you reach?cost effective
can change strategy as you go
Video no longer new
who should be in itwhat do I do with it?
#3 Home Base
Top 4 Social Media FAQ’s
How Do I Get Buy In?
Are your candidates using social media?
PPC Ads
Are Your Competitors Using Social Media?
Think about the new workforce.
Just Do It.
How Do I Measure Social Media?
Number of Fans & Followers
Number of Interactions
Interactions = Advertisements
Traffic
Advanced Metrics
• Google Analytics• Radian 6
What Do You Do About Negative Comments?
People are more conscious of what they say.
Turn a Negative Into a Positive.
Delete & Block.
Let Your Community Handle It.
Prohibit it from ever happening.
How much time should I spend?
Ways To Save Time
• Facebook.com/twitter• Twitterfeed.com• TweetBeep.com• Ping.fm • TweetLater.com• TweetDeck• RSS Your Twitter Search• iPhone - Echofon, Tweetie, Twitterberry
You Get Out What You Put In
AnalyticsSo many tools, so little time
getting startedwhich tools are right for me
dos and donts
Questions?
Brett [email protected](602) 405-4390Facebook.com/brettfarmiloeTwitter.com/thatpassionguyLinkedin.com/in/brettfarmiloe
My Book: http://bit.ly/ptpbook