swiss style

InternationalTypographicStyle

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• “Swiss Style”

• 1950’s

• Cleanliness, readability, objectivity

International Typographic Style

• Asymmetric layouts

• Use of grid

• Flush left ragged right text

• Prefer photography

• Typography as primary design element

• San-serif typefaces

Aesthetics

Aesthetics

Typefaces // Type Designers

• Akzidenz Grotesk

• 1st san-serif typeface widely used

• 1800’s

• Firmin Didot

• Influenced neo-grotesk typefaces

• Born 1928

• Switzerland

• Kunstgewerbeschule

• Egyptienne 1956

Adrian Frutiger

Adrian Frutiger

• Univers

• 1954

• Clear lines & legibility

• Classification system

Adrian Frutiger

• Unique Classification System

• Adopted by other type designers

Adrian Frutiger

• Popular in 60’s & 70’s

• Swiss International Airlines

• Deutsche Bank

• GE

• Apple

Univers

• Frutiger 1954

• Commissioned by the Charles De Gaulle International Airport

Adrian Frutiger

• Konrad Bauer & Walter Baum

• 1957

• Closest relative to Akzidenz-Grotesk

Folio

Resemblance

• 1910 - 1980

• Zurich, Switzerland

• Kunstgewerbeschule

• Globus Typographer

Max Miedinger

• Helvetica

• 1957

• “cutting-edge swiss technology”

Max Miedinger

• 1908 - 1994

• Bauhaus

• 1994 became teacher at School of Arts in

Zurich

• Watch designs for Junghans

Max Bill

Junghans

• 1953 found Ulm School of Design

• Most decisive influence on Swiss design

• Clarity & precise proportions

Max Bill

Max Bill

Max Bill

Ulmer Hocker

Max Bill

• 1914-1970

• Basel School of Design

• 1962 International Center for the

Typographic Arts in New York

• Published Typographie

Emil Ruder

Emil Ruder

Emil Ruder

Emil Ruder

• 1947 Basel School of Design

• Absolute and universal graphic

expression

• Teacher at Yale

• 1965 Graphic Design Manual

Armin Hoffman

Armin Hoffman

Armin Hoffman

Armin Hoffman

• 1914 - 1996

• Kunstgewerbeschule

• 1936 graphic design studio in Zurich (22)

• 1951 concert posters for the Tonhalle

Josef Müller-Brockmann

Josef Müller-Brockmann

Hans Neuburg

Theo Ballmer

Other Examples

Japanese Examples