sweet earth case study
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© 2010 Recipe Marketing
© 2011 Recipe Marketing
Sweet Earth ChocolateCase Study
© 2011 Recipe Marketing
Sweet Earth ChocolateMarketing Challenge
• The challenge was to design packaging that would get the free trade, all organic Sweet Earth Chocolates placement at Whole Foods, Inc.
© 2011 Recipe Marketing
Sweet Earth ChocolateMarketing Strategy
• In order to reach our target market, affluent and educated chocolate consumers, Recipe created a contemporary and tasteful packaging design for the chocolate bars and the bags of chocolate chips.
© 2011 Recipe Marketing
Sweet Earth ChocolateCreative Mix
• In addition to the packaging, Recipe refreshed the logo and developed a sales brochure.
© 2011 Recipe Marketing
Sweet Earth Chocolate Results
• Sweet Earth Chocolates gained distribution at Whole Foods, Inc. and continues to enjoy sweet success.
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