© 2010 Recipe Marketing

© 2011 Recipe Marketing

Sweet Earth ChocolateCase Study

© 2011 Recipe Marketing

Sweet Earth ChocolateMarketing Challenge

• The challenge was to design packaging that would get the free trade, all organic Sweet Earth Chocolates placement at Whole Foods, Inc.

© 2011 Recipe Marketing

Sweet Earth ChocolateMarketing Strategy

• In order to reach our target market, affluent and educated chocolate consumers, Recipe created a contemporary and tasteful packaging design for the chocolate bars and the bags of chocolate chips.

© 2011 Recipe Marketing

Sweet Earth ChocolateCreative Mix

• In addition to the packaging, Recipe refreshed the logo and developed a sales brochure.

© 2011 Recipe Marketing

Sweet Earth Chocolate Results

• Sweet Earth Chocolates gained distribution at Whole Foods, Inc. and continues to enjoy sweet success.