survey says! insights from geonetric's ehealth survey
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Insights from Geonetric's eHealth Survey
Survey Says!
BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Today’s Presenters
Ben Dillon, MBA | VP & eHealth Evangelist | Geonetric
Ben is a vice president at Geonetric. He writes and speaks extensively about healthcare technology trends, everything from social media strategies to accountable care organizations. Ben is a SHSMD board member, a member of the HIMSS Personal Health Information Taskforce chairs the eHealth Special Interest Group, is an inaugural judge of the Healthcare Internet Hall of Fame and has judged the eHealth Leadership Awards for the past ten years.
He’s also a Twitter junkie – follow him at @benatgeo.
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Geonetric Clients
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
About Geonetric
Geonetric develops the VitalSite healthcare CMS, and provides online marketing services to hospitals, physician practices and health systems.
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Video Of This Webinar
Watch the VideoIn this webinar, we’ll share the results of Geonetric’s comprehensive eHealth survey. You’ll learn where your organization stands in terms of Web functionality, digital strategy and dedicated resources.
Watch the webinar!
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
eBook Available
Request your free copy!
Insights from Geonetric's eHealth Survey
Survey Says!
BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
How to Use the Survey
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Understanding the Data• Healthcare organizations come in all shapes and
sizes, which can make it tough to draw comparisons. So we split the data into peer groups. This enables you to compare your organization with healthcare providers of similar size.
• Survey respondents selected one of the following groups that best represents their organization:– COMMUNITY AND SPECIALTY PROVIDERS
Organizations with under 199 beds, clinic organizations without inpatient services, critical access hospitals and specialized facilities such as heart hospitals.
– LARGE PROVIDERSOrganizations with 200 — 999 beds and with a limited geographical footprint.
– REGIONAL PROVIDERSLarge health systems, many with a thousand or more beds and a very large geographical area.
250 Responses
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Resources
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
How Many FTEs?
8.3 FTEs OR 1 FTE per 171 beds
REGIONAL PROVIDERS
4.5 FTEs OR 1 FTE per 95 bedsLARGE PROVIDERS
3.5 FTEs OR 1 FTE per 20 bedsCOMMUNITY AND SPECIALTY PROVIDERS
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Direct Investment
$359,239 OR $210 per bedREGIONAL PROVIDERS
$187,143 OR $417 per bedLARGE PROVIDERS
$41,848 OR $578 per bedCOMMUNITY AND SPECIALTY PROVIDERS
$
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Investment by Organization Size
Regional Provider
Large Prov ider
Communi ty or Special ty Organization
Overal l Average
$359,239
$187,143
$41,848
$194,753
$538,034
$295,383
$222,738
$349,072
Average Online Investment (no staff) Estimated Staff Costs
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Total Investment per Bed(Direct Investment+Staff=Total)
$210 + $315 = $525 per bed
$417 + $658 = $1,075 per bed
$578 + $3075 = $3,653 per bed
REGIONAL PROVIDERS
LARGE PROVIDERS
COMMUNITY AND SPECIALTY PROVIDERS
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Average Staffing Mix by Role
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Does This Mean to You?
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Web Functionality
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Are You Involved in an Online Technology Overhaul or Significant Site
Upgrade?
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Do Sites Have, What’s Working, And What’s NOT
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Jobs
Online job applications - consistently the #1 page on our site.”
“
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Sites Have Already*
* Expected percentages by the end of 2014
100% Job Listings
100% Job Applications
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Directories
Maps & Locations, Find a Doctor, Wait Times - these all increase our "findability" (both within our site and from external search engines) and they help connect patients to our providers and services.”
“
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What Sites Have Already*
99% Find a Doctor
95% Maps & Directions
92% Location Directory
92% Service Directory* Expected percentages by the end of 2014
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Calendar
The events calendar is probably the most frequently visited (second only to the job postings.)”
“
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What Sites Have Already*
* Expected percentages by the end of 2014
95% Calendar & Event Listing
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Core Infrastructure
Nobody talks about what’s under the covers
Chirp,
chirp
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What Sites Have Already*
* Expected percentages by the end of 2014
97% Web Analytics
93% Content Management System
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Of Course, Not Everyone Was Happy with Their Websites…
The whole site lacks value in its current condition because it doesn't do a good job of connecting people with physicians, informing the public, or converting traffic.”
“
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
And Some Topics Were Contentious!
Recent addition of health library and related resources have added greatly to our value as an online community resource.”
Canned health library (no one visits and it's hardly leveraged for online content use).”
““
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Sites Have Already*
* Expected percentages by the end of 2014
80% Health Library
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What’s Gaining in 2014?
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Addressing the Mobile Audience
On our current site, none. On the new site, the new navigation, functionality and responsive design.”
What site functionality is most valuable?
“
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Sites are Gaining in 2014
42% Responsive-Design Site16% Stand-Alone Mobile Site
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Meaningful Use -Patient and Family
Engagement
Patient Portal - Easy access to ask your physician a question, request an appt, see upcoming appts, view lab results, etc.”
“
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Sites are Gaining in 2014
27% Patient Portal
23% Personal Health Records 21% Personal Health Records
(Provider Populated)
(Patient Populated)
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Personalization
What site functionality is most valuable?
…personalization throughout.”“ What site functionality is least valuable?
Personalization”“
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Sites are Gaining in 2014
30% Consumer Portal/Personalization
21% Website Integrated CRM (Customer Relationship Management)
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Does This Mean to You?
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Digital Marketing
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Most Valuable Digital Marketing?
Our website – but you must advertise it!”“
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What’s Hot in Online Advertising?
66% Local Websites
64% Google AdWords
58% Facebook Ads
35% Consumer Health Websites
22% Online Video Sites (e.g. YouTube)
19% Online Music Sites (e.g. Pandora)
16% Microsoft Ad Center (e.g. Bing)
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Facebook ads have been very successful for us, as well as Web banner ads on popular sites such as the local newspaper.“
“
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Social Media
Vine
Foursquare
Google+
YouTube
6%
27%
23%
45%
48%
59%
79%
91%
97%
8%
3%
11%
10%
12%
8%
7%
3%
1%
Have Plan to Have in Next 6 Months
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Fastest Growing Digital Marketing Tools
1. Email Marketing (15%)2. Content Marketing (13%)3. Blogs (13%)4. Pinterest (12%)5. Instagram (11%)
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
‘Course, Not Everyone Agrees
MOST VALUABLE LEAST VALUABLE
“Spam. Ha! AdWords in Google.”
“Email marketing, Google AdWords, Facebook and Twitter.”
“Facebook and Pinterest - to reach a younger audience immediately.”
“Google ads - I personally ignore them.”
“Most business Facebook posts are junk…”
"Pinterest - this is largely non-measurable and I question the usefulness of this tactic in healthcare…“
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Does This Mean to You?
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Web Strategy
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Do You Have a Formal Web Strategy?
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
of Web Strategies are NEVER UPDATED!!!
25%
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
How Are Strategies Used to Direct Online Initiatives?
“Keeps us on track and dictates exactly what we spend our energy doing.”
“It helps with budgeting and resource justification (even if it never happens).”
“We typically look at it once and forget about it.“
“Not very well.”
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Does This Meanto You?
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
What Else is in the eBook?• Percent of marketing
budget dedicated to digital
• Division of responsibility between in-house and outsourced resources
• Inter-departmental involvement in online initiatives
• Top organization concerns
• And much more…
Download Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
Questions?Contact Ben:
800.589.1171
Ben.Dillon@geonetric.com
www.Geonetric.com
Geovoices.com
@benatgeo
Pinterest.com/benatgeo
Tweet it: #GEOLIVEDownload Geonetric’s eHealth Survey www.Geonetric.com/eHealthSurvey
eBook Available
Request your free copy!
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