support to sme’s in us

Support to SME’s in US

Springboard Americas

Eirik Næss-Ulsetheirik@pubgene.com

Bio-search and analysis engine.

Provides relationships between genes,

proteins, chemical compounds, and diseases

in the scientific literature and other data sources

PubGene, Inc. was established in Boston, USA with a subsidiary in

Oslo, Norway in 2001 based upon research done at the Norwegian

Radium Hospital and NTNU

Important clients include Pfizer & Pharmacia, Novartis, Mayo Clinic,

Beckman Coulter, Karolinska Institute, Tokyo Medical University

So far, focused product development, first customers, core team,

first distributors (Mitsui Knowledge Industry in Japan), initial

financing

Next phase:

Scale up business with substantial sales growth,

collaborations and product support

Positioning PubGene as world leading bio-documentation

search and analysis engine

Establishing PubGene in US US regulations, tax issues, law issues Agreements (templates) Office space Accounting, invoicing, purchasing, payroll, etc.

Achieving the first big pharma, biotech and academic customers Industrial Development Contract (IFU) Qualified customers leads Special conferences

Finding and hiring sales persons for part time work Contacts within academic institutions Hired by Innovation Norway

First Phase Objectives and Innovation Norway Support

Build up organization and partnerships in US Business model, strategy, plan Understand the US culture, way of making business, and

interaction modes Distributors in US East and US West Core organization

Strategic special project contracts Homeland Security Defence programs Offset programs (both US and Norwegian contacts) NIH programs SBIR projects

Next Phase Objectives and Springboard Americas Support

Strategic large enterprise contracts / collaborations, e.g.: IBM Life Science (or Google or Microsoft) as technology partner Beckman Coulter / MIT - Participation in Pan-Genomic DNA

Variation Project Stanford Highwire Press – Contract on ”Full-Text Search

Engine”

Visible as having the leading product Information strategy and company / product profile Industrial design / product ”packaging” Promotion through media channels (included ”State of the art

research” as commercial promotion) Product benchmarking

Equity financing in US

Next Phase Objectives and Springboard Americas Support

Hosting a PubGene business development person in US – Business Developer Hosting Benefit from the Innovation Norway organization, services and

network Contribute to Innovation services towards others

Services by Network of Experience Qualify relevant projects, and make contacts Negotiation and agreements support Lobbying Promotion IP support

Support from Springboard Americas

QA services by Network of Experience Business model, strategy, and plan Company profiling Product design / packaging Agreements Customer leads Partner leads Promotion events

Support from Springboard Americas

Equity financing – Seed and venture funding Qualified investor contacts Risk reduction by:

Funding development collaborations (IFU/OFU)Risk loansSMB program

Springboard Funding Model with combined Norwegian and US

investors

Support from Springboard Americas

Administration Services US regulations, tax issues, law issues, reporting Accounting, invoicing, purchasing Office space, payroll Hiring support

Support from Springboard Americas

Learn from each others by Innovation Company Cluster

ExperiencesContacts

CollaborationsInformation exchange

Success by some of the companies in the cluster gives opportunities for the others and for new companies entering into the cluster

Springboard Americas