support to sme’s in us
DESCRIPTION
Springboard Americas. Support to SME’s in US. Eirik Næss-Ulseth [email protected]. Bio-search and analysis engine. Provides relationships between genes, proteins, chemical compounds, and diseases in the scientific literature and other data sources. - PowerPoint PPT PresentationTRANSCRIPT
Bio-search and analysis engine.
Provides relationships between genes,
proteins, chemical compounds, and diseases
in the scientific literature and other data sources
PubGene, Inc. was established in Boston, USA with a subsidiary in
Oslo, Norway in 2001 based upon research done at the Norwegian
Radium Hospital and NTNU
Important clients include Pfizer & Pharmacia, Novartis, Mayo Clinic,
Beckman Coulter, Karolinska Institute, Tokyo Medical University
So far, focused product development, first customers, core team,
first distributors (Mitsui Knowledge Industry in Japan), initial
financing
Next phase:
Scale up business with substantial sales growth,
collaborations and product support
Positioning PubGene as world leading bio-documentation
search and analysis engine
Establishing PubGene in US US regulations, tax issues, law issues Agreements (templates) Office space Accounting, invoicing, purchasing, payroll, etc.
Achieving the first big pharma, biotech and academic customers Industrial Development Contract (IFU) Qualified customers leads Special conferences
Finding and hiring sales persons for part time work Contacts within academic institutions Hired by Innovation Norway
First Phase Objectives and Innovation Norway Support
Build up organization and partnerships in US Business model, strategy, plan Understand the US culture, way of making business, and
interaction modes Distributors in US East and US West Core organization
Strategic special project contracts Homeland Security Defence programs Offset programs (both US and Norwegian contacts) NIH programs SBIR projects
Next Phase Objectives and Springboard Americas Support
Strategic large enterprise contracts / collaborations, e.g.: IBM Life Science (or Google or Microsoft) as technology partner Beckman Coulter / MIT - Participation in Pan-Genomic DNA
Variation Project Stanford Highwire Press – Contract on ”Full-Text Search
Engine”
Visible as having the leading product Information strategy and company / product profile Industrial design / product ”packaging” Promotion through media channels (included ”State of the art
research” as commercial promotion) Product benchmarking
Equity financing in US
Next Phase Objectives and Springboard Americas Support
Hosting a PubGene business development person in US – Business Developer Hosting Benefit from the Innovation Norway organization, services and
network Contribute to Innovation services towards others
Services by Network of Experience Qualify relevant projects, and make contacts Negotiation and agreements support Lobbying Promotion IP support
Support from Springboard Americas
QA services by Network of Experience Business model, strategy, and plan Company profiling Product design / packaging Agreements Customer leads Partner leads Promotion events
Support from Springboard Americas
Equity financing – Seed and venture funding Qualified investor contacts Risk reduction by:
Funding development collaborations (IFU/OFU)Risk loansSMB program
Springboard Funding Model with combined Norwegian and US
investors
Support from Springboard Americas
Administration Services US regulations, tax issues, law issues, reporting Accounting, invoicing, purchasing Office space, payroll Hiring support
Support from Springboard Americas
Learn from each others by Innovation Company Cluster
ExperiencesContacts
CollaborationsInformation exchange
Success by some of the companies in the cluster gives opportunities for the others and for new companies entering into the cluster
Springboard Americas